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Anzahl der Einträge: 11.

A

Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M. (2013) Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology & Marketing New York, NY 30 8 647-659 [Zeitschriftenartikel]

H

Homburg, Christian ; Ukrainets, Kateryna (2021) Saving money or losing face? An international study on socialstigmatization in discount stores.

Psychology & Marketing New York, NY 38 5 908-932 [Zeitschriftenartikel]

Homburg, Christian ; Koschate, Nicole ; Wiegner, Christian M. (2012) Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge. Psychology & Marketing New York, NY 29 2 76-86 [Zeitschriftenartikel]

Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk (2010) How price increases affect future purchases: The role of mental budgeting, income, and framing. Psychology & Marketing New York, NY 27 1 36-53 [Zeitschriftenartikel]

Homburg, Christian ; Stock-Homburg, Ruth (2005) Exploring the Conditions Under Which Salesperson Work Satisfaction Can Lead to Customer Satisfaction. Psychology & Marketing New York, NY 393-421 [Zeitschriftenartikel]

Homburg, Christian ; Giering, Annette (2001) Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty - An Empirical Analysis. Psychology & Marketing New York, NY 18 1 43-66 [Zeitschriftenartikel]

I

Ingendahl, Moritz

; Vogel, Tobias ; Maedche, Alexander ; Wänke, Michaela (2023) Brand placements in video games: How local in-game experiences influence brand attitudes.

Psychology & Marketing New York, NY 40 2 274-287 [Zeitschriftenartikel]

R

Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G. (2015) Consuming alone: Broadening Putnam's "Bowling Alone" thesis. Psychology & Marketing New York, NY 32 9 967-976 [Zeitschriftenartikel]

S

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Müller, Urs ; Habel, Johannes (2022) Corporate social responsibility and perceived fairness of price increases.

Psychology & Marketing New York, NY 39 7 1370-1384 [Zeitschriftenartikel]

Scheibehenne, Benjamin ; Greifeneder, Rainer ; Todd, Peter M. (2009) What moderates the too-much-choice effect? Psychology & Marketing New York, NY 26 3 229-253 [Zeitschriftenartikel]

T

Thoma, Dieter

; Wechsler, Julia (2021) Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers.

Psychology & Marketing New York, NY 38 1384-1392 [Zeitschriftenartikel]

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