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Anzahl der Einträge:
11
.
Ingendahl, Moritz
ORCID: 0000-0002-2124-0754
;
Vogel, Tobias
;
Maedche, Alexander
;
Wänke, Michaela
(2023)
Brand placements in video games: How local in-game experiences influence brand attitudes.
Psychology & Marketing New York, NY 40 2 274-287 [Zeitschriftenartikel]
Sipilä, Jenni
;
Alavi, Sascha
;
Edinger-Schons, Laura Marie
ORCID: 0000-0002-8981-3379
;
Müller, Urs
;
Habel, Johannes
(2022)
Corporate social responsibility and perceived fairness of price increases.
Psychology & Marketing New York, NY 39 7 1370-1384 [Zeitschriftenartikel]
Homburg, Christian
;
Ukrainets, Kateryna
(2021)
Saving money or losing face? An international study on socialstigmatization in discount stores.
Psychology & Marketing New York, NY 38 5 908-932 [Zeitschriftenartikel]
Thoma, Dieter
ORCID: 0000-0001-6984-623X
;
Wechsler, Julia
(2021)
Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers.
Psychology & Marketing New York, NY 38 1384-1392 [Zeitschriftenartikel]
Rauch, Andreas
;
Deker, Johannes
;
Woodside, Arch G.
(2015)
Consuming alone: Broadening Putnam's "Bowling Alone" thesis.
Psychology & Marketing New York, NY 32 9 967-976 [Zeitschriftenartikel]
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
;
Woisetschläger, David M.
(2013)
Drivers of Brand Extension Success: What Really Matters for Luxury Brands.
Psychology & Marketing New York, NY 30 8 647-659 [Zeitschriftenartikel]
Homburg, Christian
;
Koschate, Nicole
;
Wiegner, Christian M.
(2012)
Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge.
Psychology & Marketing New York, NY 29 2 76-86 [Zeitschriftenartikel]
Homburg, Christian
;
Koschate, Nicole
;
Totzek, Dirk
(2010)
How price increases affect future purchases: The role of mental budgeting, income, and framing.
Psychology & Marketing New York, NY 27 1 36-53 [Zeitschriftenartikel]
Scheibehenne, Benjamin
;
Greifeneder, Rainer
;
Todd, Peter M.
(2009)
What moderates the too-much-choice effect?
Psychology & Marketing New York, NY 26 3 229-253 [Zeitschriftenartikel]
Homburg, Christian
;
Stock-Homburg, Ruth
(2005)
Exploring the Conditions Under Which Salesperson Work Satisfaction Can Lead to Customer Satisfaction.
Psychology & Marketing New York, NY 393-421 [Zeitschriftenartikel]
Homburg, Christian
;
Giering, Annette
(2001)
Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty - An Empirical Analysis.
Psychology & Marketing New York, NY 18 1 43-66 [Zeitschriftenartikel]
Diese Liste wurde am
Sat Aug 17 03:52:23 2024 CEST
automatisch erstellt.