Anzahl der Einträge: 19.
Bauer, Hans H. ; Donnevert, Tobias ; Hammerschmidt, Maik
(2008)
Markenrelevanz - Ist sie wirklich relevant?
Bauer, Hans H.
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
München
27-43
[Buchkapitel]
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Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Efficiency through relevance - how brand relevance impacts the performance of brand management.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-6
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
37th EMAC Annual Conference 2008
(Brighton, UL)
[Konferenzveröffentlichung]
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Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin
Making a virtue of necessity - How firms can benefit from product failures.
Brown, James R.
AMA Winter and Summer Educators' Conference Proceedings
19
218-220
In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
(2008)
Red Hook, NY
AMA Summer Educators' Conference 2008
(San Diego, CA)
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Should Failures be Used Systematically to Improve Customer Satisfaction?
Deans, Kenneth R.
ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
2673-2680
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Sydney
[Konferenzveröffentlichung]
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