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Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2019) How pricing teams develop effective pricing strategies for new products. The Journal of Product Innovation Management Oxford 36 1 66-86 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2018) How pricing teams develop effective pricing strategies for new products. IMU Research Insights Mannheim 056 [Arbeitspapier]

Feurer, Sven ; Konya-Baumbach, Elisa

; Woodside, Arch G. (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review Bradford ; Bingley 33 3 351-375 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2015) Divide tariffs and prosper? A focus on the role of need for cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine

Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Präsentation auf Konferenz]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Präsentation auf Konferenz]

Feurer, Sven (2014) Pricing in a new product context : An analysis of consumer perceptions and the organizational decision-making process. Mannheim [Dissertation]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Arbeitspapier]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC Conference Proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine

The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Kuester, Sabine

; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition.

Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine

; Feurer, Sven Co-creation in new service development: An experiment.

Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction.

Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? IMU Research Insights Mannheim 007 [Arbeitspapier]

Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Präsentation auf Konferenz]

Feurer, Sven ; Kuester, Sabine

; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Konferenzveröffentlichung]

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