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Number of items: 29.

Article

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2020) The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR Chicago, Ill. 57 5 853-877 [Article]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2019) Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Article]

Ansari, Asim ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Bremer, Lucas (2018) Building a social network for success. Journal of Marketing Research : JMR Chicago, Ill. 55 3 321-338 [Article]

Halbheer, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Article]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing : JM Chicago 76 4 44-63 [Article]

Ansari, Asim ; Koenigsberg, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2011) Modeling Multiple Relationships in Social Networks. Journal of Marketing Research : JMR Chicago, Ill. 48 4 713-728 [Article]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Herrmann, Andreas (2009) Versionierung und Preisbündelung bei digitalen Produkten: Welche Formen der Differenzierung erhöhen die Nachfrage und den Umsatz? Die Unternehmung : Swiss Journal of Business Research and Practice Baden-Baden 63 3 327-345 [Article]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Maass, Wolfgang (2006) Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the Adoption of Paid Content. Electronic Markets Heidelberg 16 3 233-244 [Article]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Schäfer, Marc-Frederic ; Maass, Wolfgang (2004) Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles. JMM : The International Journal on Media Management Philadelphia, Pa. 6 1/2 59-66 [Article]

Stiglbauer, Alfred ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Winter-Ebmer, Rudolf ; Zweimüller, Josef (2003) Job Creation and Job Destruction in a Regulated Labour Market. Empirica Dordrecht 30 2 127-148 [Article]

Book

Aaker, David A. ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Stöckle, Felix (2015) Marken erfolgreich gestalten. Wiesbaden [Book]

Stahl, Florian ORCID: 0000-0002-2846-3424 (2005) Paid Content : Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten. Wiesbaden [Book]

Stahl, Florian ORCID: 0000-0002-2846-3424 (2003) Content Management Handbuch : Strategien, Theorien und Systeme für erfolgreiches Content Management. Zürich [Book]

Conference or workshop publication

Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Stahl, Florian ORCID: 0000-0002-2846-3424 Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. 101 In: 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (Philadelphia, PA) [Conference or workshop publication]

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Bartels, Daniel M. ; Valli, Veronica The effects of framing subscription benefits as price discounts or time bonuses on time preferences. Open Access Moreau, Page Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Conference or workshop publication]
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Conference presentation

Gawrisch, Katharina ; Schreiner, Thomas ; Stahl, Florian ORCID: 0000-0002-2846-3424 The impact of product-harm crises on customer acquisition and retention: The role of marketing instruments. (2019) 2019 INFORMS 41st Annual ISMS Marketing Science Conference (Roma, Italy) [Conference presentation]

Schmitt, Daniela ; Iyengar, Raghuram ; Stahl, Florian ORCID: 0000-0002-2846-3424 Optimizing the composition of paid content in a freemium model. (2019) 2019 INFORMS 41st Annual ISMS Marketing Science Conference (Roma, Italy) [Conference presentation]

Schmitt, Daniela ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Iyengar, Raghuram Optimizing the composition of paid content in a freemium model. (2018) 2018 INFORMS 40th Annual ISMS Marketing Science Conference (Philadelphia, PA) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 From zero to hero - how to balance lost returns and wasted investments using predictions of rare events. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schmitt, Daniela ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Iyengar, Raghuram Short- and Long-term Effects of Price Promotions on Consumption. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Valli, Veronica ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Bartels, Daniel M. Time preferences for online subscriptions : the impact of framing, benefits as price discounts or bonus time. (2017) 46th European Marketing Academy Conference 2017 (Groningen, Netherlands) [Conference presentation]

Valli, Veronica ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Montaguti, Elisa The compromise effect in post-purchase consumption behavior : evidences from field experiments. (2017) 46th European Marketing Academy Conference (Groningen, Netherlands) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 46th European Marketing Academy Conference (Groningen, Netherlands) [Conference presentation]

Huppertz, Juliana ; Heitmann, Mark ; Stahl, Florian ORCID: 0000-0002-2846-3424 Driving Demand By Managing Network Structure And Network Communication. (2017) 39th Annual Marketing Science Conference (June 7-10, 2017) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 Tell me who your brands are and I will tell you who you vote for. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 Climb or jump - status-based seeding in user-generated content network. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schmitt, Daniela ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Iyengar, Raghuram The effects of price promotions on service usage. (2017) 39th Annual ISMS Marketing Science Conference 2017 (Los Angeles, CA, USA) [Conference presentation]

Working paper

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2016) Climb or jump - status-based seeding in user-generated content network. Open Access Mannheim [Working paper]
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This list was created automatically on Tue Nov 30 04:44:02 2021 CET