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Anzahl der Einträge: 32.

Homburg, Christian ; Schyma, Theresa ; Hohenberg, Sebastian ; Atefi, Yashar ; Ruhnau, Robin-Christopher

(2024) “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization.

Journal of the Academy of Marketing Science New York, NY 52 2 306-328 [Zeitschriftenartikel]

Homburg, Christian ; Tischer, Moritz (2023) Customer journey management capability in business‑to‑business markets: Its bright and dark sides and overall impact on firm performance.

Journal of the Academy of Marketing Science New York, NY 51 5 1046-1074 [Zeitschriftenartikel]

Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher

(2023) Women's underrepresentation in business‑to‑business sales: Reasons, contingencies, and solutions.

Journal of the Academy of Marketing Science New York, NY tba tba [Zeitschriftenartikel]

Homburg, Christian ; Wielgos, Dominik M. (2022) The value relevance of digital marketing capabilities to firm performance.

Journal of the Academy of Marketing Science New York, NY 50 4 666-688 [Zeitschriftenartikel]

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Dörfer, Sabrina ; Schmitz, Christian (2021) Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them.

Journal of the Academy of Marketing Science New York, NY 49 2 280-303 [Zeitschriftenartikel]

Hohenberg, Sebastian ; Homburg, Christian (2019) Enhancing innovation commercialization through supervisor–sales rep fit. Journal of the Academy of Marketing Science New York, NY 47 4 681-701 [Zeitschriftenartikel]

Kühnl, Christina ; Jozic, Danijel ; Homburg, Christian (2019) Effective customer journey design: consumers’ conception, measurement, and consequences. Journal of the Academy of Marketing Science New York, NY 47 3 551-568 [Zeitschriftenartikel]

Schamp, Christina ; Heitmann, Mark ; Katzenstein, Robin (2019) Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science New York, NY 47 2 328-348 [Zeitschriftenartikel]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.

Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Zeitschriftenartikel]

Vorschau

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2017) Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science New York, NY 45 3 377-401 [Zeitschriftenartikel]

Wieseke, Jan ; Kolberg, Anika ; Edinger-Schons, Laura Marie

(2016) Life could be so easy : the convenience effect of round price endings. Journal of the Academy of Marketing Science New York, NY 44 4 474-494 [Zeitschriftenartikel]

Homburg, Christian ; Vomberg, Arnd

; Enke, Margit ; Grimm, Philipp H. (2015) The loss of the marketing department’s influence: is it really happening? And why worry? Journal of the Academy of Marketing Science New York, NY 43 1 1-13 [Zeitschriftenartikel]

Gruner, Richard L. ; Homburg, Christian ; Lukas, Bryan A. (2014) Firm-hosted online brand communities and new product success. Journal of the Academy of Marketing Science New York, NY 42 1 29-48 [Zeitschriftenartikel]

Homburg, Christian ; Bornemann, Torsten ; Kretzer, Max (2014) Delusive perception - antecedents and consequences of salespeople's misperception of customer commitment. Journal of the Academy of Marketing Science New York, NY 42 2 137-153 [Zeitschriftenartikel]

Ahearne, Michael ; Haumann, Till ; Kraus, Florian

; Wieseke, Jan (2013) It's a Matter of Congruence: How Interpersonal Identification between Sales Managers and Salespersons Shapes Sales Success. Journal of the Academy of Marketing Science New York, NY 41 6 625-648 [Zeitschriftenartikel]

Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen (2013) Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy Based on Evolutionary Game Theory. Journal of the Academy of Marketing Science New York, NY 41 2 185-205 [Zeitschriftenartikel]

Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina (2012) Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries. Journal of the Academy of Marketing Science New York, NY 40 2 290-312 [Zeitschriftenartikel]

Luo, Xueming ; Wieseke, Jan ; Homburg, Christian (2012) Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value. Journal of the Academy of Marketing Science New York, NY 40 6 745-758 [Zeitschriftenartikel]

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation. Journal of the Academy of Marketing Science New York, NY 39 6 795-812 [Zeitschriftenartikel]

Homburg, Christian ; Wieseke, Jan ; Lukas, Bryan A. ; Mikolon, Sven (2011) When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies.

Journal of the Academy of Marketing Science New York, NY 39 5 664-682 [Zeitschriftenartikel]

Vorschau

Falk, Tomas ; Hammerschmidt, Maik ; Schepers, Jeroen J. L. (2010) The service quality-satisfaction link revisited: exploring asymmetries and dynamics. Journal of the Academy of Marketing Science New York, NY 38 3 288-302 [Zeitschriftenartikel]

Homburg, Christian ; Fürst, Andreas ; Koschate, Nicole (2010) On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations. Journal of the Academy of Marketing Science New York, NY 38 3 265-287 [Zeitschriftenartikel]

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2010) Social influence on salespeople’s adoption of sales technology: a multilevel analysis. Journal of the Academy of Marketing Science New York, NY 38 2 159-168 [Zeitschriftenartikel]

Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin (2010) A customer perspective on product eliminations: how the removal of products affects customers and business relationships. Journal of the Academy of Marketing Science New York, NY 38 5 531-549 [Zeitschriftenartikel]

Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk (2009) Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science New York, NY 37 3 310-327 [Zeitschriftenartikel]

Wieseke, Jan ; Homburg, Christian ; Lee, Nick (2008) Understanding the adoption of new brands through salespeople: a multilevel framework. Journal of the Academy of Marketing Science New York, NY 36 2 278-291 [Zeitschriftenartikel]

Homburg, Christian ; Hoyer, Wayne D. ; Stock-Homburg, Ruth (2007) How to get lost customers back? : A study of antecedents of relationship revival. Journal of the Academy of Marketing Science New York, NY 35 4 461-474 [Zeitschriftenartikel]

Homburg, Christian ; Fürst, Andreas (2007) See no devil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer. Journal of the Academy of Marketing Science New York, NY 35 4 523-536 [Zeitschriftenartikel]

Homburg, Christian ; Hoyer, Wayne D. ; Koschate, Nicole (2005) Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter? Journal of the Academy of Marketing Science New York, NY 36-49 [Zeitschriftenartikel]

Homburg, Christian ; Stock-Homburg, Ruth (2004) The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context : A Dyadic Analysis. Journal of the Academy of Marketing Science New York, NY 32 2 144-158 [Zeitschriftenartikel]

Workman, John P. ; Homburg, Christian ; Jensen, Ove (2003) Intraorganizational Determinants of Key Account Effectiveness. Journal of the Academy of Marketing Science New York, NY 31 1 3-21 [Zeitschriftenartikel]

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2000) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Journal of the Academy of Marketing Science New York, NY 28 4 459-478 [Zeitschriftenartikel]

Diese Liste wurde am Thu May 16 03:05:24 2024 CEST automatisch erstellt.

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