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2019

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A. (2019) Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. Journal of Product Innovation Management Oxford 36 2 172-195 [Article]

2018

Vomberg, Arnd ; Homburg, Christian ; Mühlhäuser, Stephan Managing multichannel sales systems: managing manufacturer-sales partner relationships in B2B industries. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Conference presentation]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Long-term consumer responses to dynamic pricing. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Conference presentation]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Conference or workshop publication]

Vomberg, Arnd ; Homburg, Christian ; Mühlhäuser, Stephan Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 M-4-M-5 In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Conference or workshop publication]

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian Organizing for successful customer reacquisition management. (2018) 47th EMAC Annual Conference (Glasgow, UK) [Conference presentation]

2017

Vomberg, Arnd ; Homburg, Christian Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems. (2017) Strategic Management Society (SMS) Special Conference (Milano, Italy) [Conference presentation]

Vomberg, Arnd ; Homburg, Christian Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM. (2017) AMA Winter Educators' Conference 2017 (Orlando, FL) [Conference presentation]

Vomberg, Arnd ; Röcker, Leonie ; Homburg, Christian Can Control Mechanisms for Managers Help to Bridge the Gap between Marketing and Sales? (2017) Annual Conference of the European Marketing Academy (Groningen, Netherlands) [Conference presentation]

Vomberg, Arnd ; Mühlhäuser, Stephan ; Homburg, Christian Should Functional Units Be Ambidextrous? Balancing Exploitation and Exploration in Sales Units. (2017) Academy of Management Conference (Atlanta, GA) [Conference presentation]

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. Haws, Kelly L. AMA Educators' Proceedings 28 I-15-I-16 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Conference or workshop publication]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. Haws, Kelly L. AMA Educators' Proceedings 28 D-88-D-89 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Conference or workshop publication]

2016

Röcker, Leonie ; Homburg, Christian ; Vomberg, Arnd Which Characteristics Make a Difference? Comparing Successful Managers in Marketing and Sales. (2016) AMA Winter Educators’ Conference (Las Vegas, Nev.) [Conference presentation]

Vomberg, Arnd ; Homburg, Christian How Does Brand Equity Affect SHRM? (2016) Academy of Management Annual Meeting (Anaheim, CA) [Conference presentation]

Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd (2016) Die erfolgreiche Steuerung von Vertriebspartnern in Mehrkanalvertriebssystemen. Open Access IMU Research Insights Mannheim 040 [Working paper]
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2015

Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd (2015) Der Einfluss von Stabilität und Flexibilität auf den Vertriebserfolg. IMU Research Insights Mannheim 032 [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2015) Erfolgreiche Führung in Marketing und Vertrieb. Open Access IMU Research Insights Mannheim 034 [Working paper]
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Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective. (2015) European Marketing Conference (Leeuwen, Belgium) [Conference presentation]

2014

Vomberg, Arnd Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands? (2014) European Marketing Conference (Valencia, Spain) [Conference presentation]

Vomberg, Arnd (2014) Wertorientiertes Marketing und Human Resource Management : Marken und Mitarbeiter als Treiber des Unternehmenswerts. Wiesbaden [Book]

This list was created automatically on Sat Oct 19 04:34:07 2019 CEST