Anzahl der Einträge: 23. 2014
2013
2012
2011
Homburg, Christian ; Totzek, Dirk
(2011)
Das eigene Geschäftsmodell verstehen.
Sales-Business : das Entscheidermagazin für Vertrieb und Marketing
Wiesbaden
20
7/8
18-20
[Zeitschriftenartikel]
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Homburg, Christian ; Allmann, Jan ; Totzek, Dirk
The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships.
Noble, Stephanie M.
AMA Educators' Proceedings
22
549-550
In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators' Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
222
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2011)
Ruston, LA ; Cham
AMS 40th Anniversary Conference 2011
(Coral Gables, Fla.)
[Konferenzveröffentlichung]
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2010
2009
2008
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