Anzahl der Einträge: 48.
Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola
Adolescents' perceived brand stress: Concept, measurement, and relevance.
Makovec Brencic, Maja
Proceedings ... EMAC Conference
40
231
In: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings
(2011)
Ljubljana
40th EMAC Annual Conference 2011
(Ljubljana, Slovenia)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences.
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
3
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
(Denver, CO)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress.
36th EMAC Conference, May 22-25, 2007, Reykjavik, Iceland ; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Hammerschmidt, Maik
(2005)
Werden gute Produkte honoriert?
Science Factory : virtuelle Marketingzeitschrift
Düsseldorf
7
2
1-5
[Zeitschriftenartikel]
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