Anzahl der Einträge: 36. 2017
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Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph
Together we can make it: Exploring why consumers engage in boycotts.
Campbell, Colin L.
71
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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2015
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Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan
Is all that glitters gold, actually? Exploring advertising impact of refined premium print.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
187
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
Neglected Success Factors of TV-Sponsorship.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
312
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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Heinrich, Daniel ; Schäfer, Daniela B.
Green Branding: Do Local and Global Brands Benefit from Organic Labeling.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
443
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2015)
Cham [u.a.]
2011 AMS Annual Conference
(Coral Gables, FL)
[Konferenzveröffentlichung]
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2013
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Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena
Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
256-257
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2013)
Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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2012
2011
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Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B. ; Schäfer, Maik T.
(2011)
Public-Affairs-Kommunikation.
PR-Magazin
Remagen-Rolandseck
42
10
72-77
[Zeitschriftenartikel]
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Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.
Second Generation Measures for Determining Data Quality in Marketing Research.
Srinivasan, Raji
AMA Educators' Proceedings
22
68-69
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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2010
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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
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2009
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Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria
What is Love? Investigating Consumers Love for their Brands.
Campbell, Colin L.
Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of The 14th Biennial World Marketing Congress, Oslo
418
In: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
(2009)
Ruston, Louis. [u.a.]
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan ; Hippner, Hajo
Analyzing the Effectiveness of Refined Premium Printed Ads.
Tojib, Dewi
Sustainable Management and Marketing : Australian & New Zealand Marketing Academy Conference Proceedings 2009
1-11
In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria
(2009)
Melbourne
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
All you need is Love: Assessing Consumers’ Brand Love.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
252-253
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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2008
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Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E.
The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion.
Robinson, Leroy
Developments in Marketing Science
31
In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
(2008)
Coral Gables, Fla.
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Mühl, Johannes C. M.
(2008)
Emotionale Kundenbindung im Mobilfunkmarkt.
Bauer, Hans H.
Erfolgsfaktoren des Mobile Marketing : Strategien, Konzepte und Instrumente
Heidelberg [u.a.]
91-108
[Buchkapitel]
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Bauer, Hans H. ; Heinrich, Daniel
(2008)
Die Macht der Liebe.
Markenartikel
Hamburg
70
11
46-49
[Zeitschriftenartikel]
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2007
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