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2024

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The dynamics of ESG-related corporate misconduct and online employer review ratings. (2024) 8th Marketing Strategy Meets Wall Street Conference (Cologne, Germany) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The Dynamics of Corporate Misconduct and Online Employer Review Ratings. (2024) EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The Dynamics of Corporate Misconduct and Online Employer Review Ratings. (2024) EMAC 20204, Doctoral Colloqium, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The dynamics of corporate misconduct and online employer review ratings. (2024) ISMS Marketing Science Conference 2024 (Sydney, Australia) [Präsentation auf Konferenz]

Ohnesorge, Frank Christof (2024) Data science applications in strategic marketing and market policy development. Mannheim [Dissertation]

Gehrmann, Leonie Antonia (2024) Advertising over time : a data science perspective on 115 years of ad strategy. Mannheim [Dissertation]

2023

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Frontiers: Polarized America: From political polarization to preference polarization. Open Access Marketing Science Catonsville, MD 42 1 48-60 [Zeitschriftenartikel]
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Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Zeitschriftenartikel]
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Beichert, Maximilian (2023) Essays on efficient and sustainable influencer marketing. Mannheim [Dissertation]

Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Zeitschriftenartikel]
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Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Buying future endorsements from prospective influencers on user-generated content platforms. Open Access Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Zeitschriftenartikel]
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2022

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews – It’s not all about the money, but also about the vibes. (2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Schoenmueller, Verena ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 The weekend effect in online reviews and what Eleanor Rigby has to do with it. (2022) EMAC Doctoral Colloquium 2022 (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews - On the interplay between workplace vibes and wage. Open Access (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]
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Gehrmann, Leonie ; Kluge, Stefan ; Stahl, Florian ORCID: 0000-0002-2846-3424 Effects of competition on advertising behavior and content. Open Access (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]
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Kluge, Stefan ; Gehrmann, Leonie ; Stahl, Florian ORCID: 0000-0002-2846-3424 Expression of emotions in ads over time. Open Access (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]
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Bayerl, Andreas (2022) Essays on the analysis of user-generated content using marketing analytics in a big data environment. Mannheim [Dissertation]

2021

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 The interplay between wages and online reviews on the labor market. (2021) EMAC 2021 (online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Stahl, Florian ORCID: 0000-0002-2846-3424 Stars that shine less bright at night. (2021) EMAC Doctoral Colloquium 2021 (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) Marketing in Israel (Israel) [Präsentation auf Konferenz]

Gehrmann, Leonie ; Kluge, Stefan ; Bayerl, Andreas ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Knäble, Merlin ; Mädche, Alexander (2021) Advertising information and communication technologies over time: An analysis of text and visual complexity. Open Access SSRN Working Paper Series Rochester, NY [Arbeitspapier]
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Förste, Markus ; Nadj, Mario ; Knäble, Merlin ; Mädche, Alexander ; Gehrmann, Leonie ; Stahl, Florian ORCID: 0000-0002-2846-3424 An interactive machine learning system for image advertisements. Open Access Schneegass, Stefan ; Pfleging, Bastian ; Kern, Dagmar 574-577 In: MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (2021) New York, NY Mensch und Computer 2021, MuC 2021 (Ingolstadt, Gemany) [Konferenzveröffentlichung]
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2020

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2020) The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR Chicago, Ill. 57 5 853-877 [Zeitschriftenartikel]

2019

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2019) Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Zeitschriftenartikel]

Schmitt, Daniela (2019) Essays on the marketing of digital information goods. Mannheim [Dissertation]

2018

Valli, Veronica (2018) Essays on choice under uncertainty and framing effects in marketing. Open Access Mannheim [Dissertation]
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Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Stahl, Florian ORCID: 0000-0002-2846-3424 Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. 101 In: 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (Philadelphia, PA) [Konferenzveröffentlichung]

Ansari, Asim ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Bremer, Lucas (2018) Building a social network for success. Journal of Marketing Research : JMR Chicago, Ill. 55 3 321-338 [Zeitschriftenartikel]

2017

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Open Access Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Zeitschriftenartikel]
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Vorschau

Lanz, Andreas U. (2017) Essays on marketing and online social networks. Open Access Mannheim [Dissertation]
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Vorschau

2016

Stahl, Florian ORCID: 0000-0002-2846-3424 ; Bartels, Daniel M. ; Valli, Veronica The effects of framing subscription benefits as price discounts or time bonuses on time preferences. Open Access Moreau, Page Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Konferenzveröffentlichung]
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Vorschau

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2016) Climb or jump - status-based seeding in user-generated content network. Open Access Mannheim [Arbeitspapier]
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Vorschau

Albrecht, Carmen-Maria ; Finkel, Ariane Stephanie Dominique ; Nothhelfer, Katja What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. Open Access Kim, Juran 436-437 In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, China) [Konferenzveröffentlichung]
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Vorschau

Albrecht, Carmen-Maria ; Häger, Pietro How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. Open Access Kim, Juran 173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, Hong Kong) [Konferenzveröffentlichung]
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Vorschau

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment. Open Access Journal of Service Management Bingley 27 5 704-729 [Zeitschriftenartikel]
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2015

Aaker, David A. ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Stöckle, Felix (2015) Marken erfolgreich gestalten. Wiesbaden [Buch]

2014

Halbheer, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Zeitschriftenartikel]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. Asymmetric Effects of Causal Attribution in Service Encounters. Bigné Alcañiz, J. Enrique The Proceedings of the 43rd EMAC Conference 165 In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6 (2014) Brussels [Konferenzveröffentlichung]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Botti, Simona Advances in Consumer Research 41 541-542 In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013] (2014) Duluth, Minn. [Konferenzveröffentlichung]

2013

Hoefkens, Christine ; Valli, Veronica ; Mazzocchi, Mario ; Traill, W. Bruce ; Verbeke, Wim (2013) European consumers' perceived seriousness of their eating habits relative to other personal health risks. Preventive Medicine : PM Amsterdam 57 5 618-622 [Zeitschriftenartikel]

Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M. (2013) Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology & Marketing New York, NY 30 8 647-659 [Zeitschriftenartikel]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy. Salisbury, Linda 11 In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C. (2013) Washington, DC [Konferenzveröffentlichung]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 235 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 (2013) Chicago, Ill. ; Red Hook, NY AMA Summer Educators Conference 2012 [Konferenzveröffentlichung]

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