Anzahl der Einträge: 34. 2018
2014
2013
Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena
Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
256-257
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2013)
Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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Ahearne, Michael ; Haumann, Till ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan
Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective.
Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
147-148
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian
Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much?
Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
393
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Red Hook, NY
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
235
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Summer Educators Conference 2012
[Konferenzveröffentlichung]
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2012
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.
Price complexity and perceptions of price fairness: The moderating effect of need for cognition.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
258-259
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png) ![](/31041/1.haspreviewThumbnailVersion/Kuester_et_al._2012.pdf) Vorschau |
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Klarmann, Martin ; Homburg, Christian ; Habel, Johann
Customer Reactions to Massive Workforce Reductions: When is Satisfaction Affected?
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
334-335
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
(2012)
Red Hook, NY
[Konferenzveröffentlichung]
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Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
257-258
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
(2012)
Red Hook, NY
[Konferenzveröffentlichung]
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2009
Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
AMA Summer Educators' Conference 2009
(Chicago, IL)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
166-174
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.
Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
All you need is Love: Assessing Consumers’ Brand Love.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
252-253
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.
Managing Customers' Adoption Barriers.
Reynolds, Kristy
AMA Winter and Summer Educators' Conference Proceedings
20
292-293
In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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2008
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E.
The Consumer Strikes Back - Assessing Antecedents to Boycott Participation.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
350-351
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.
The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
114-115
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Chicago, Ill.
[Konferenzveröffentlichung]
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Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin
Making a virtue of necessity - How firms can benefit from product failures.
Brown, James R.
AMA Winter and Summer Educators' Conference Proceedings
19
218-220
In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
(2008)
Red Hook, NY
AMA Summer Educators' Conference 2008
(San Diego, CA)
[Konferenzveröffentlichung]
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2007
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
The Effects of Irrelevant Attributes in Brand Communications.
Dixon, Andrea L.
AMA Winter and Summer Educators' Conference Proceedings
18
134
In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
(2007)
Red Hook, NY
[Konferenzveröffentlichung]
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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas
The dissemination of market orientation in sales organizations: A three level study of the direct and indirect influences of leaders' market orientation.
AMA Winter and Summer Educators' Conference Proceedings
18
339-340
In: AMA Winter Educators' Conference 2007 : Marketing Theory and Applications; February 16-19, 2007, San Diego, Ca
(2007)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2007
(San Diego, CA)
[Konferenzveröffentlichung]
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2006
Bauer, Hans H. ; Neumann, Marcus M. ; Haber, Tobias E. ; Mäder, Ralf
Virtual sales agents.
AMA Winter and Summer Educators' Conference Proceedings
17
226-231
(2006)
Chicago, Ill.
AMA Winter Educators' Conference
(Sankt-Peterburg, Russia)
[Konferenzveröffentlichung]
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2005
2003
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