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Anzahl der Einträge: 34.

2018

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Mühlhäuser, Stephan Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 M-4-M-5 In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

2014

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Konferenzveröffentlichung]

2013

Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 256-257 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2013) Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Ahearne, Michael ; Haumann, Till ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 147-148 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, Laura Stimulating Customer Engagement and Referral Behavior Using Social Network Information Services. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 4 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Red Hook, NY [Konferenzveröffentlichung]

Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much? Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 393 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Red Hook, NY [Konferenzveröffentlichung]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 235 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 (2013) Chicago, Ill. ; Red Hook, NY AMA Summer Educators Conference 2012 [Konferenzveröffentlichung]

2012

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]
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Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]
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Vorschau

Klarmann, Martin ; Homburg, Christian ; Habel, Johann Customer Reactions to Massive Workforce Reductions: When is Satisfaction Affected? Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 334-335 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Konferenzveröffentlichung]

Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 103-104 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. ; Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 257-258 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 126 In: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Red Hook, NY [Konferenzveröffentlichung]

2009

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY AMA Summer Educators' Conference 2009 (Chicago, IL) [Konferenzveröffentlichung]

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D. How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 166-174 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel All you need is Love: Assessing Consumers’ Brand Love. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 252-253 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Lingenfelder, Michael ; Zimmer, Dominic Company-Reputation versus Division-Reputation: Which One Strikes Through? - A Customer Segments-based Investigation. AMA Winter and Summer Educators' Conference Proceedings (2009) Chicago, Ill. AMA Winter Marketing Educators' Conference 2009 (Tampa, Flo.) [Konferenzveröffentlichung]

2008

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H. Brand efficiency and brand relevance: introducing and linking both concepts. Open Access AMA Winter and Summer Educators' Conference Proceedings 20 48-57 (2008) Chicago, Ill. AMA Winter Educators' Conference (Austin, Tex.) [Konferenzveröffentlichung]
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Vorschau

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H. Brand Efficiency and Brand Relevance - Introducing and Linking both Concepts. AMA Winter and Summer Educators' Conference Proceedings 19 48-57 In: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E. The Consumer Strikes Back - Assessing Antecedents to Boycott Participation. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 350-351 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M. The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 114-115 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [Konferenzveröffentlichung]

Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin Making a virtue of necessity - How firms can benefit from product failures. Brown, James R. AMA Winter and Summer Educators' Conference Proceedings 19 218-220 In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA (2008) Red Hook, NY AMA Summer Educators' Conference 2008 (San Diego, CA) [Konferenzveröffentlichung]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Kessler-Thönes, Tino ; Wieseke, Jan The Motivation-Spillover-Principle: How Leaders Motivate Salespeople to Adopt Sales Technology. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 80-81 In: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [u.a.] [Konferenzveröffentlichung]

2007

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M. The Effects of Irrelevant Attributes in Brand Communications. Dixon, Andrea L. AMA Winter and Summer Educators' Conference Proceedings 18 134 In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California (2007) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria Can Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress. Mohr, Jakki J. AMA Winter and Summer Educators' Conference Proceedings 18 359-360 In: AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC (2007) Red Hook, NY [Konferenzveröffentlichung]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas The dissemination of market orientation in sales organizations: A three level study of the direct and indirect influences of leaders' market orientation. AMA Winter and Summer Educators' Conference Proceedings 18 339-340 In: AMA Winter Educators' Conference 2007 : Marketing Theory and Applications; February 16-19, 2007, San Diego, Ca (2007) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2007 (San Diego, CA) [Konferenzveröffentlichung]

2006

Bauer, Hans H. ; Neumann, Marcus M. ; Haber, Tobias E. ; Mäder, Ralf Virtual sales agents. AMA Winter and Summer Educators' Conference Proceedings 17 226-231 (2006) Chicago, Ill. AMA Winter Educators' Conference (Sankt-Peterburg, Russia) [Konferenzveröffentlichung]

2005

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie The Power of Brand Image : A Refined Brand Image Model in Team Sport and its Relationship with Brand Loyalty. AMA Winter and Summer Educators' Conference Proceedings 16 75-76 (2005) Chicago, Ill. Proceedings of the AMA Summer Marketing Educators' Conference "Advancing Marketing Theory and Practice" (San Francisco, Calif.) [Konferenzveröffentlichung]

2003

Mäder, Ralf ; Fischer, Marc Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model. AMA Winter and Summer Educators' Conference Proceedings 12 (2003) Chicago, Ill. AMA 2003 Winter Marketing Educators’ Conference (Orlando, Fla) [Konferenzveröffentlichung]

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