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Anzahl der Einträge: 54.

B

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 623-626 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Janda, Sergej von

Chatbot anthropomorphism: A way to trigger perceptions of social presence? Blanchard, Simon ; Epp, Amber ; Mallapragada, Girish AMA Educators' Proceedings 31 34-37 In: 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption (2021) Chicago, IL ; Red Hook, NY 2020 AMA Summer Academic Conference (Online) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine

Seizing the moment? Customers’ fear of missing out in mobile marketing. Lam, Son K. AMA Educators' Proceedings 30 CW-25 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Böhmer, Franziska ; Barth, Madeline Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. Lam, Son K. AMA Educators' Proceedings 30 CC-64 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Bornemann, Torsten ; Köstlin, Hanna "Good" Design - A Universal Competitive Advantage? Srinivasan, Raji AMA Educators' Proceedings 22 281 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Heinrich, Daniel ; Bergner, Kai Information seeking process for OTC products: A finite mixture approach analyzing consumer heterogeneity. Iyer, Easwar AMA Educators' Proceedings 21 526-527 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, Mass.) [Konferenzveröffentlichung]

Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik The impact of marketing on sport-related success. Iyer, Easwar AMA Educators' Proceedings 21 626-627 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, MA) [Konferenzveröffentlichung]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine Product-independent Consumer Decision-making styles: do they really exist? AMA Educators' Proceedings 13 174-175 In: Enhancing knowledge development in marketing (2002) Chicago [Konferenzveröffentlichung]

D

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Konferenzveröffentlichung]

F

Feurer, Sven ; Kuester, Sabine

; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Konferenzveröffentlichung]

G

Gaerth, Maximilian ; Kraus, Florian

Decision strategies and confidence inferences. Lukas, Bryan AMA Educators' Proceedings 31 CPB-54 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Konferenzveröffentlichung]

Gwinner, Olivia ; Vomberg, Arnd

; Homburg, Christian Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. Haws, Kelly L. AMA Educators' Proceedings 28 I-15-I-16 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Konferenzveröffentlichung]

Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie

The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time. Hennig-Thurau, Thosten AMA Educators' Proceedings 27 K-43 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Konferenzveröffentlichung]

Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie

Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Hunter, Gary AMA Educators' Proceedings 25 N-2 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Konferenzveröffentlichung]

H

Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina Digital business capability and its effect on firm performance. Lam, Son K. AMA Educators' Proceedings 30 ICM-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine

Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina A grounded theory of customer experience management. Hamilton, Rebecca W. AMA Educators' Proceedings 25 198-199 In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014 (2015) Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina How Music Touches: Investigating the Influence of Sounds on Haptics. Hunter, Gary AMA Educators' Proceedings 25 C-80 In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships. Noble, Stephanie M. AMA Educators' Proceedings 22 549-550 In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators' Conference 2011 (San Francisco, CA) [Konferenzveröffentlichung]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. Srinivasan, Raji AMA Educators' Proceedings 22 130-131 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Homburg, Christian ; Kühnl, Christina Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development. Iyer, Easwar AMA Educators' Proceedings 21 186 In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, Mass.) [Konferenzveröffentlichung]

Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H. Exploring the brand productivity gap. Brady, Michael K. AMA Educators' Proceedings 21 334-335 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset. Reynolds, Kristy AMA Educators' Proceedings 20 156-157 In: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA (2009) Red Hook, NY AMA Winter Educators Conference 2009 (Tampa, FL) [Konferenzveröffentlichung]

J

Janda, Sergej von

; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Janda, Sergej von

; Hillebrand, Christina ; Kuester, Sabine

We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Janda, Sergej von

; Schuhmacher, Monika C. ; Kuester, Sabine

Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

K

Konya-Baumbach, Elisa

; Biller, Miriam ; Kuester, Sabine

Investigating consumers' hesitant adoption of medical artificial intelligence. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 48-51 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Kraus, Florian

; Haumann, Till ; Ahearne, Michael ; Wieseke, Jan ; Lam, Son K. When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension. Bharadwaj, Sundar AMA Educators' Proceedings 23 111-112 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2012 (St. Petersburg) [Konferenzveröffentlichung]

Kuester, Sabine

; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product bundling or mental simulation: What is more effective in reducing usage barriers? Brady, Michael K. AMA Educators' Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Kuester, Sabine

; Buys, Sebastian Customer confusion and product line size: Implications for product line management. Brady, Michael K. AMA Educators' Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

L

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. Haws, Kelly L. AMA Educators' Proceedings 28 D-88-D-89 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Konferenzveröffentlichung]

M

Mende, Gina ; Edinger-Schons, Laura Marie

; Wieseke, Jan ; Schmitz, Christian Joining virtual brand communities : does every honeymoon have it's hangover? Hennig-Thurau, Thosten AMA Educators' Proceedings 27 C-96 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Konferenzveröffentlichung]

P

Polthier, Andreas ; Kuester, Sabine

; Janda, Sergej von

The influence of innovative customer complaints on organizational response behavior. Lukas, Bryan AMA Educators' Proceedings 31 PDI-24 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Konferenzveröffentlichung]

R

Ruhnau, Robin-Christopher

Creating customer engagement value by winning back lost customers. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 197-199 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Konferenzveröffentlichung]

Reinartz, Dominik ; Kuester, Sabine

; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

S

Starke, Sebastian

; Kuester, Sabine

; Janda, Sergej von

Trust if it’s just: The effects of customer ratings in platform markets. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 806-809 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Konferenzveröffentlichung]

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Dörfer, Sabrina ; Wieseke, Jan The double-edged sword of corporate social responsibility in the luxury context. Lam, Son K. AMA Educators' Proceedings 30 CC-7 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Konferenzveröffentlichung]

Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie

Overcoming the stigma - donations to stigmatized causes. Lam, Son K. AMA Educators' Proceedings 30 CC-6 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Konferenzveröffentlichung]

Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness. Lam, Son K. AMA Educators' Proceedings 30 CC-11 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Konferenzveröffentlichung]

Scheidler, Sabrina ; Edinger-Schons, Laura Marie

; Wieseke, Jan Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting. Hennig-Thurau, Thosten AMA Educators' Proceedings 27 L-17 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Konferenzveröffentlichung]

Steinmeier, Maria ; Edinger-Schons, Laura Marie

"Walk the talk" - how symbolic and substantive corporate social responsibility actions affect firms' sustainable financial performance depending on stakeholder proximity. Hunter, Gary AMA Educators' Proceedings 25 M-19 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Feurer, Sven Co-creation in new service development: An experiment.

Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine

; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Educators' Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2011 (San Francisco, CA) [Konferenzveröffentlichung]

T

Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H. Second Generation Measures for Determining Data Quality in Marketing Research. Srinivasan, Raji AMA Educators' Proceedings 22 68-69 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Konferenzveröffentlichung]

V

Veit, Daniel J. ; Peslova, Eva The value of tradable electronic services in global business markets: Towards a conceptual model. Srinivasan, Raji AMA Educators' Proceedings 22 338-339 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Konferenzveröffentlichung]

W

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. Decision-making authority in innovation development: A dual mediation model. Lam, Son K. AMA Educators' Proceedings 30 ICM-11 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Wieseke, Jan ; Edinger-Schons, Laura Marie

; Scheidler, Sabrina Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication. Rindfleisch, Aric AMA Educators' Proceedings 24 57 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2013 (Las Vegas, NV) [Konferenzveröffentlichung]

Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie

; Strotmann, Wolf-Christian ; Weber, Daniel There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations. Bharadwaj, Sunda AMA Educators' Proceedings 23 264 In: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2012 (St. Petersburg, FL) [Konferenzveröffentlichung]

Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian

; Mikolon, Sven The Janus Face of Salespersons' Social Identification: Negative Outgroup Stereotypes and their Impact on Sales Performance. Srinivasan, Raji AMA Educators' Proceedings 22 367 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Konferenzveröffentlichung]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Is communicating customer prioritization a double-edged sword? Exploring the effects of perceived prioritization and status consciousness on customer loyalty and profitability. Iyer, Easwar AMA Educators' Proceedings 21 203-204 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, MA) [Konferenzveröffentlichung]

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