Anzahl der Einträge: 54. 2023
Blečić, Aleksandar  ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Barth, Madeline
Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences.
Umashankar, Nita ; Lisjak, Monika
AMA Educators' Proceedings
34
623-626
In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
(2023)
Chicago, IL ; Red Hook, NY
2023 AMA Winter Academic Conference
(Online (06.02.2023) und Nashville, TN (10.-12.02.2023))
[Konferenzveröffentlichung]
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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Investigating consumers' hesitant adoption of medical artificial intelligence.
Umashankar, Nita ; Lisjak, Monika
AMA Educators' Proceedings
34
48-51
In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
(2023)
Chicago, IL ; Red Hook, NY
2023 AMA Winter Academic Conference
(Online (06.02.2023) und Nashville, TN (10.-12.02.2023))
[Konferenzveröffentlichung]
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2021
2020
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Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
The influence of innovative customer complaints on organizational response behavior.
Lukas, Bryan
AMA Educators' Proceedings
31
PDI-24
In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
(2020)
Chicago, IL
2020 AMA Winter Academic Conference
(San Diego, CA)
[Konferenzveröffentlichung]
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Gaerth, Maximilian ; Kraus, Florian ORCID: 0000-0001-6807-6544
Decision strategies and confidence inferences.
Lukas, Bryan
AMA Educators' Proceedings
31
CPB-54
In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
(2020)
Chicago, IL
2020 AMA Winter Academic Conference
(San Diego, CA)
[Konferenzveröffentlichung]
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2019
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Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Decision-making authority in innovation development: A dual mediation model.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-11
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Seizing the moment? Customers’ fear of missing out in mobile marketing.
Lam, Son K.
AMA Educators' Proceedings
30
CW-25
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Böhmer, Franziska ; Barth, Madeline
Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
Lam, Son K.
AMA Educators' Proceedings
30
CC-64
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank
How are we actually doing? Performance assessment of BOP innovation projects.
Lam, Son K.
AMA Educators' Proceedings
30
MC-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina
Digital business capability and its effect on firm performance.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Dörfer, Sabrina ; Wieseke, Jan
The double-edged sword of corporate social responsibility in the luxury context.
Lam, Son K.
AMA Educators' Proceedings
30
CC-7
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Overcoming the stigma - donations to stigmatized causes.
Lam, Son K.
AMA Educators' Proceedings
30
CC-6
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness.
Lam, Son K.
AMA Educators' Proceedings
30
CC-11
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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2018
2017
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Gwinner, Olivia ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian
Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it.
Haws, Kelly L.
AMA Educators' Proceedings
28
I-15-I-16
In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
(2017)
Chicago, IL ; Red Hook, NY
Summer AMA Conference 2017
(San Francisco, CA)
[Konferenzveröffentlichung]
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Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413
How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment.
Haws, Kelly L.
AMA Educators' Proceedings
28
D-88-D-89
In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
(2017)
Chicago, IL ; Red Hook, NY
Summer AMA Conference 2017
(San Francisco, CA)
[Konferenzveröffentlichung]
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2016
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Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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2015
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Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina
A grounded theory of customer experience management.
Hamilton, Rebecca W.
AMA Educators' Proceedings
25
198-199
In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
(2015)
Red Hook, NY
[Konferenzveröffentlichung]
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2014
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Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina
How Music Touches: Investigating the Influence of Sounds on Haptics.
Hunter, Gary
AMA Educators' Proceedings
25
C-80
In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Red Hook, NY
[Konferenzveröffentlichung]
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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity.
Hunter, Gary
AMA Educators' Proceedings
25
N-2
In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2014
(Orlando, FL)
[Konferenzveröffentlichung]
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2013
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura
The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services.
Rindfleisch, Aric
AMA Educators' Proceedings
24
207-208
In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
2013 AMA Winter Marketing Educators' Conference
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina
Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication.
Rindfleisch, Aric
AMA Educators' Proceedings
24
57
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, NV)
[Konferenzveröffentlichung]
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2012
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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Haumann, Till ; Ahearne, Michael ; Wieseke, Jan ; Lam, Son K.
When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
111-112
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven
Co-creation in new service development: An experiment.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
120-121
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png)  Vorschau |
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Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Strotmann, Wolf-Christian ; Weber, Daniel
There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations.
Bharadwaj, Sunda
AMA Educators' Proceedings
23
264
In: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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2011
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus
Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement.
Noble, Stephanie M.
AMA Educators' Proceedings
22
9-10
In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Mikolon, Sven
The Janus Face of Salespersons' Social Identification: Negative Outgroup Stereotypes and their Impact on Sales Performance.
Srinivasan, Raji
AMA Educators' Proceedings
22
367
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.
Second Generation Measures for Determining Data Quality in Marketing Research.
Srinivasan, Raji
AMA Educators' Proceedings
22
68-69
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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Bornemann, Torsten ; Köstlin, Hanna
"Good" Design - A Universal Competitive Advantage?
Srinivasan, Raji
AMA Educators' Proceedings
22
281
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Red Hook, NY
[Konferenzveröffentlichung]
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Homburg, Christian ; Allmann, Jan ; Totzek, Dirk
The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships.
Noble, Stephanie M.
AMA Educators' Proceedings
22
549-550
In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators' Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan
Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty.
Srinivasan, Raji
AMA Educators' Proceedings
22
130-131
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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Homburg, Christian ; Kühnl, Christina
Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development.
Iyer, Easwar
AMA Educators' Proceedings
21
186
In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, Mass.)
[Konferenzveröffentlichung]
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2010
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith
Product bundling or mental simulation: What is more effective in reducing usage barriers?
Brady, Michael K.
AMA Educators' Proceedings
21
54-55
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H.
Exploring the brand productivity gap.
Brady, Michael K.
AMA Educators' Proceedings
21
334-335
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik
The impact of marketing on sport-related success.
Iyer, Easwar
AMA Educators' Proceedings
21
626-627
In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
(2010)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, MA)
[Konferenzveröffentlichung]
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2009
2002
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