| Anzahl der Einträge: 333. 2025
 
 
 
 
 
 
 
 
 
 
 
 
 
 
| Rossenova, Lozana ; Limani, Fidan ; Fortmann-Grote, Carsten ; Kaplan, Angelika ; Thiery, Florian ; Latif, Atif ; Shigapov, Renat  ORCID: 0000-0002-0331-2558 ; Zapilko, Benjamin ; Schubotz, Moritz ; Fliegl, Heike ; Tietz, Tabea
    
    
    
    
    
    
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| Zapilko, Benjamin ; Baum, Roman ; Elhossary, Muhammad ; Limani, Fidan ; Mietchen, Daniel ; Rossenova, Lozana ; Sauerwein, Till ; Schubotz, Moritz ; Shigapov, Renat  ORCID: 0000-0002-0331-2558 ; Förstner, Konrad U.
    
    
    
    
    
    
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                    ![[img]](/70811/1.hassmallThumbnailVersion/CoRDI_2025_paper_208.pdf) |  Vorschau | 
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| Wandelt, Sebastian ; Blom, Henk ; Krömer, Marius Magnus  ORCID: 0000-0002-2344-6764 ; Li, Daochun ; Mitici, Mihaela ; Ryley, Tim ; Stumpf, Eike ; Wang, Kun ; Yang, Bin ; Zanin, Massimiliano ; Sun, Xiaoqian
    
    
    
    
    
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| Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin
    
    
    
    
    
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| Friedl, Gunther ; Reichelstein, Stefan ; Bach, Amadeus ; Blaschke, Maximilian ; Kemmer, Lukas
    
    
    
    
    
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| Elsayed, Nourhan ; Abb, Luka ; Sander, Heike ; Rehse, Jana-Rebecca  ORCID: 0000-0001-5707-6944
    
    
    
    
    
    
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| Konya-Baumbach, Elisa  ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine  ORCID: 0000-0003-0985-2288
    
    
    
    
    
    
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| Becker, Susanne ; Bergenholtz, Carsten ; Bogers, Marcel ; Brasseur, Tiare-Maria ; Conradsen, Marie Louise ; Di Marco, Diletta ; Distel, Andreas P. ; Dobusch, Leonhard ; Dörler, Daniel ; Effert, Agnes ; Fecher, Benedikt ; Filiou, Despoina ; Frederiksen, Lars ; Gillier, Thomas ; Grimpe, Christoph ; Gruber, Marc ; Häussler, Carolin ; Heigl, Florian ; Hoisl, Karin ; Hyslop, Katie ; Kokshagina, Olga ; LaFlamme, Marcel ; Lawson, Cornelia ; Lifshitz-Assaf, Hila ; Lukas, Wolfgang ; Nordberg, Markus ; Norn, Maria Theresa ; Poetz, Marion ; Ponti, Marisa ; Pruschak, Gernot ; Pujol Priego, Laia ; Radziwon, Agnieszka ; Rafner, Janet ; Romanova, Gergana ; Ruser, Alexander ; Sauermann, Henry ; Shah, Sonali K. ; Sherson, Jacob F. ; Suess-Reyes, Julia ; Tucci, Christopher L. ; Türtscher, Philipp ; Vedel, Jane Bjørn ; Velden, Theresa ; Verganti, Roberto ; Wareham, Jonathan ; Wiggins, Andrea ; Xu, Sunny Mosangzi
    
    
    
    
    
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| Mueller, Alexander  ORCID: 0000-0001-8650-6077 ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Janda, Sergej von  ORCID: 0000-0003-1183-429X
    
    
    
    
    
    
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| Konya-Baumbach, Elisa  ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine  ORCID: 0000-0003-0985-2288
    
    
    
    
    
    
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| Bischof, Jannis ; Dutzi, Andreas ; Gros, Marius
    
    
    
    
    
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| Kutzner, Florian ; Kacperski, Celina ; Schramm, Diana ; Waenke, Michaela
    
    
    
    
    
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| Walter, Tobias ; Kirschner, Celina ; Eger, Steffen ; Glavaš, Goran ; Lauscher, Anne  ORCID: 0000-0001-8590-9827 ; Ponzetto, Simone Paolo  ORCID: 0000-0001-7484-2049
    
    
    
    
    
    
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| Breitbach, Martin  ORCID: 0000-0001-6671-2762 ; Edinger, Janick ; Kaupmees, Siim ; Trötsch, Heiko ; Krupitzer, Christian  ORCID: 0000-0002-7275-0738 ; Becker, Christian
    
    
    
    
    
    
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| Breitbach, Martin  ORCID: 0000-0001-6671-2762 ; Edinger, Janick ; Kaupmees, Siim ; Trötsch, Heiko ; Krupitzer, Christian  ORCID: 0000-0002-7275-0738 ; Becker, Christian
    
    
    
    
    
    
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| Herden, Christina J. ; Alliu, Ervin ; Cakici, André ; Cormier, Thibaut ; Deguelle, Catherine ; Gambhir, Sahil ; Griffiths, Caleb ; Gupta, Shrishti ; Kamani, Sahil R. ; Kiratli, Yonca-Selda ; Kispataki, Máté ; Lange, Greta ; Moles de Matos, Leandro ; Tripero Moreno, Laura ; Betancourt Nuñez, Héctor Alain ; Pilla, Venkata ; Raj, Balresh ; Roe, James ; Skoda, Markus ; Song, Youye ; Ummadi, Praveen Kumar ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379
    
    
    
    
    
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| Dietz, Johann ; Glaser, Karoline ; Höhle, Hartmut  ORCID: 0000-0001-8117-0105
    
    
    
    
    
    
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| Lauscher, Anne  ORCID: 0000-0001-8590-9827 ; Takieddin, Rafik ; Ponzetto, Simone Paolo  ORCID: 0000-0001-7484-2049 ; Glavaš, Goran
    
    
    
    
    
    
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| Lauscher, Anne  ORCID: 0000-0001-8590-9827 ; Glavaš, Goran ; Ponzetto, Simone Paolo  ORCID: 0000-0001-7484-2049 ; Vulić, Ivan
    
    
    
    
    
    
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| Berrang, Alexander ; Houy, Constantin ; Rehse, Jana-Rebecca  ORCID: 0000-0001-5707-6944 ; Fettke, Peter
    
    
    
    
    
    
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| Hussung, Cai ; Rehse, Jana-Rebecca  ORCID: 0000-0001-5707-6944 ; Houy, Constantin ; Fettke, Peter
    
    
    
    
    
    
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| Rebmann, Adrian ; Rehse, Jana-Rebecca  ORCID: 0000-0001-5707-6944 ; Pinter, Mira ; Schnaubelt, Marius ; Daun, Kevin ; Fettke, Peter
    
    
    
    
    
    
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| Polthier, Andreas ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Janda, Sergej von  ORCID: 0000-0003-1183-429X
    
    
    
    
    
    
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| Biller, Miriam ; Konya-Baumbach, Elisa  ORCID: 0000-0002-7990-8542 ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Janda, Sergej von  ORCID: 0000-0003-1183-429X
    
    
    
    
    
    
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| Schreckenberger, Christian  ORCID: 0000-0002-1229-4945 ; Bartelt, Christian ; Stuckenschmidt, Heiner  ORCID: 0000-0002-0209-3859
    
    
    
    
    
    
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| Schreckenberger, Christian  ORCID: 0000-0002-1229-4945 ; Beckmann, Simon ; Bartelt, Christian
    
    
    
    
    
    
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    [Konferenzveröffentlichung] |  |  
 
 
| Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379
    
    
    
    
    
    
    Overcoming the stigma - donations to stigmatized causes.
    
    
        
    
    
    Lam, Son K.
    
    AMA Educators' Proceedings
    
    
    30
    
    CC-6
    
    
        In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
        (2019)
        Chicago, IL ; Red Hook, NY
        
        AMA Winter Marketing Educators’ Conference 2019
        (Austin, TX)
    
    
    [Konferenzveröffentlichung] |  |  
 
 
 
 
 
| Welle, Markus ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
    
    
    
    
    
    
    Decision-making authority in innovation development: A dual mediation model.
    
    
        
    
    
    Lam, Son K.
    
    AMA Educators' Proceedings
    
    
    30
    
    ICM-11
    
    
        In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
        (2019)
        Chicago, IL ; Red Hook, NY
        
        2019 AMA Winter Academic Conference
        (Austin, TX)
    
    
    [Konferenzveröffentlichung] |  |  
 
| Böhmer, Franziska ; Barth, Madeline
    
    
    
    
    
    
    Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
    
    
        
    
    
    Lam, Son K.
    
    AMA Educators' Proceedings
    
    
    30
    
    CC-64
    
    
        In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
        (2019)
        Chicago, IL ; Red Hook, NY
        
        2019 AMA Winter Academic Conference
        (Austin, TX)
    
    
    [Konferenzveröffentlichung] |  |  
 
| Janda, Sergej von  ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank
    
    
    
    
    
    
    How are we actually doing? Performance assessment of BOP innovation projects.
    
    
        
    
    
    Lam, Son K.
    
    AMA Educators' Proceedings
    
    
    30
    
    MC-2
    
    
        In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
        (2019)
        Chicago, IL ; Red Hook, NY
        
        2019 AMA Winter Academic Conference
        (Austin, TX)
    
    
    [Konferenzveröffentlichung] |  |  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 2017
 
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