Anzahl der Einträge: 99. 2021
2020
2019
Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Decision-making authority in innovation development: A dual mediation model.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-11
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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2018
Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Innovation for the Bottom-of-the-Pyramid.
Condoit, Jodie
543
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
(2018)
Adelaide, Australia
ANZMAC 2018
(Adelaide, Australia)
[Konferenzveröffentlichung]
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2017
2016
2015
Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Virtual knowledge broker : same, same, but different!
Michelante, Graziella
189-191
In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015
(2015)
Brussels
[Konferenzveröffentlichung]
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2014
2013
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura
The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services.
Rindfleisch, Aric
AMA Educators' Proceedings
24
207-208
In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
2013 AMA Winter Marketing Educators' Conference
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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2012
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven
Co-creation in new service development: An experiment.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
120-121
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png) ![](/31037/1.haspreviewThumbnailVersion/Schuhmacher_Kuester_Feurer_2012.pdf) Vorschau |
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.
Price complexity and perceptions of price fairness: The moderating effect of need for cognition.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
258-259
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png) ![](/31041/1.haspreviewThumbnailVersion/Kuester_et_al._2012.pdf) Vorschau |
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2011
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea contests in new service development: Whom to integrate and how?
EIASM Conference Proceedings Series
231-232
In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings
(2011)
Brussels
18th International Product Development Management Conference
(Delft, Netherlands)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?
Campbell, Colin L.
440-443
In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
(2011)
Ruston, Louis. [u.a.]
AMS 2011 World Marketing Congress
(Reims, France)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus
Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement.
Noble, Stephanie M.
AMA Educators' Proceedings
22
9-10
In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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2010
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Customer integration: Antecedents and consequences.
Kakouris, Alexandros
Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
32-33
In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
(2010)
Reading
ECIE 2010
(Athen, Greece)
[Konferenzveröffentlichung]
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2009
2008
2007
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