Zeitschriftenartikel

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2025) Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences. Journal of Consumer Behaviour Chichester 24 1 220-232 [Zeitschriftenartikel]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2025) Socially (un)acceptable errors of AI: Consumer perceptions of different AI-induced errors. Journal of Business Research : JBR New York, NY 201 Article 115673 1-16 [Zeitschriftenartikel]

Vorschau

Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin (2024) Fueling innovation management research: Future directions and five forward-looking paths. The Journal of Product Innovation Management Oxford 41 5 893-948 [Zeitschriftenartikel]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2021) Who should wear the pants? An empirical investigation of functional decision-making authority in innovation development. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 2 , Article 2150019 1-28 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2021) A configural perspective of BoP innovation capability. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 5, Articel 2150060 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2021) Do they see the signs? Organizational response behavior to customer complaint messages. Journal of Business Research : JBR New York, NY 137 116-127 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan (2020) What frugal products are and why they matter: A cross-national multi-method study. Journal of Cleaner Production Amsterdam [u.a.] 246 Article 118977 1-19 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. The Journal of Product Innovation Management Oxford 36 1 66-86 [Zeitschriftenartikel]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. The Journal of Product Innovation Management Oxford 35 1 106-124 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM Singapur [u.a.] 22 4 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management Abingdon 61 1 46-57 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London 36 1 19-39 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Divide tariffs and prosper? A focus on the role of need for cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Herrmann, Andreas (2015) The role of defaults in preventing innovation rejection. International Journal of Innovation Management : IJIM Singapur [u.a.] 19 02 Nr. 1550023 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review Wiesbaden 23 1 46-52 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. The Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, MN [u.a.] 36 783-784 [Zeitschriftenartikel]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison. Journal of International Marketing East Lansing, Mich. 13 3 1-31 [Zeitschriftenartikel]

Montaguti, Elisa ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Zeitschriftenartikel]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2001) Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of Suppliers. Journal of Business-to-Business Marketing London 8 2 5-33 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Robertson, Thomas ; Schäfer, Heiko (2001) Verteidigungsstrategien gegen neue Wettbewerber - Bestandsaufnahme und empirische Untersuchung. Zeitschrift für Betriebswirtschaft : ZfB Wiesbaden 71 10 1191-1215 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Robertson, Thomas (1999) Retaliatory Behavior to New Product Entry. Journal of Marketing : JM Thousand Oaks, CA 63 4 90-106 [Zeitschriftenartikel]

Buch

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Buch]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2009) Marketing Management : A Contemporary Perspective. London [u.a.] [Buch]

Buchkapitel

Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Kehnel, Annette Erfolg und Werte Reihe Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Buchkapitel]

Vorschau

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. Bauer, Hans H. Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management München 459-472 [Buchkapitel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Pramböck, Barbara (2008) Grundlagen des Marketing. Häberle, Siegfried G. Das neue Lexikon der Betriebswirtschaftslehre München [u.a.] 2 808-813 [Buchkapitel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Bayón, Tomás Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag Wiesbaden 77-96 [Buchkapitel]

Konferenzveröffentlichung

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Barth, Madeline Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 623-626 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers' hesitant adoption of medical artificial intelligence. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 48-51 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X An investigation of member initiated online communities from a marketing perspective: From social capital to brand benefit: An abstract. In: 2023 Academy of Marketing Science Conference - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Artificial Intelligence that errs: Repercussions of AI-induced errors on consumers and society: An abstract. In: 2023 Academy of Marketing Science - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Not so intelligent after all – consumer perceptions of AI-induced errors. Humphreys, Ashlee ; Packard, Grant ; Gielens, Katrijn Proceedings / AMA Winter Academic Conference 33 121-123 In: 2022 AMA Winter Academic Conference: reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20, Las Vegas, Nevada ; proceedings (2022) Evanston, IL ; Omaha, NE AMA Winter Academic Conference 2022 (Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022)) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers’ hesitant adoption of medical artificial intelligence. Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel 99-103 In: AIRSI 2022 : technologies 4.0 in tourism, services & marketing ; conference proceedings, University of Zaragoza, Spain, 11-13 July 2022 (2022) Zaragoza AIRSI2022 (Zaragoza, Spain) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Chatbot anthropomorphism: A way to trigger perceptions of social presence? Blanchard, Simon ; Epp, Amber ; Mallapragada, Girish AMA Educators' Proceedings 31 34-37 In: 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption (2021) Chicago, IL ; Red Hook, NY 2020 AMA Summer Academic Conference (Online) [Konferenzveröffentlichung]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Trust if it’s just: The effects of customer ratings in platform markets. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 806-809 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. Wu, Shuang 375-376 In: Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference (2020) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Konferenzveröffentlichung]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X The influence of innovative customer complaints on organizational response behavior. Lukas, Bryan AMA Educators' Proceedings 31 PDI-24 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X A study on the social presence of anthropomorphized chatbots. Flavián-Blanco, Carlos 46-49 In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020 (2020) Zaragoza AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges (Online) [Konferenzveröffentlichung]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 From being a rater to being rated: The effects of customer ratings in platform markets. Russell-Bennett, Rebekah 398-400 In: 11th SERVSIG 2020 : High tech and high touch: The future of human service, Brisbane, Australia, 2020, 9-12 July : book of abstracts (2020) Brisbane, Australia 11th SERVSIG 2020 (conference canceled) (Brisbane, Australia) [Konferenzveröffentlichung]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Antecedents and consequences of leveraging customer complaints in new product development. Article 62525 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Don’t shoot the messenger! The effects of customer ratings on relationships in platform markets. Article 63902 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Within touching distances - customers' perceived closeness in mobile marketing. Article 64082 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Perceived social presence of anthropomorphized chatbots. Advances in Consumer Research 48 52-56 (2020) Duluth, MN Association for Consumer Research Conference 2020 (Online) [Konferenzveröffentlichung]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Decision-making authority in innovation development: A dual mediation model. Lam, Son K. AMA Educators' Proceedings 30 ICM-11 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Seizing the moment? Customers’ fear of missing out in mobile marketing. Lam, Son K. AMA Educators' Proceedings 30 CW-25 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Pomering, Alan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. Terblanche, Nic S. WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Konferenzveröffentlichung]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dory: A temporal neural word embedding for the study of brand association evolution from user-generated-content. 20 In: 41st Annual ISMS Marketing Science Conference 2019 : Technical Session listing (2019) Catonsville, MD INFORMS Marketing Science Conference 2019 (Roma, Italy) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Ringel, Daniel M. A model for temporal neural word embedding. Paper 412 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels 48th EMAC Annual Conference (Hamburg, Germany) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria The effectiveness of specific go-to-market strategies for digital innovation adoption: An abstract. Pantoja, Felipe ; Wu, Shuang ; Krey, Nina 281-282 In: Enlightened Marketing in Challenging Times : proceedings of the 2019 AMS World Marketing Congress (WMC) (2019) Cham 2019 AMS WMC (Edinburgh, UK) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The dispersion of departmental decision-making authority in innovation development. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Deep neural language models: The elicitation of brand similarity from customer reviews. 1-7 In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 (2018) Brussels ; Stockholm 47th EMAC Annual Conference (Glasgow, UK) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Vector space models of brands. Luo, Xueming 98 In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (2018) (Philadelphia, PA) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Reinartz, Dominik ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea competitions in new service development: Co-creation with a certain consumer group. Campbell, Colin L. 429-432 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (2017) Cham 15th Biennial World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Salespersons' market intelligence activities in new product development. Michelante, Graziella 173-174 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique Proceedings of the 2014 EMAC Conference 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC Conference Proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC Conference Proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Designing the marketing mix when launching a technological radical innovation. Perks, Helen Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation" 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven Co-creation in new service development: An experiment. Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar ; Hulland, John AMA Educators Proceedings 23 258-259 In: AMA Winter Educators' Conference 2012 : Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Rita, Paulo Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? EIASM Conference Proceedings Series 231-232 In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings (2011) Brussels 18th International Product Development Management Conference (Delft, Netherlands) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? Campbell, Colin L. 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] AMS 2011 World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Educators' Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2011 (San Francisco, CA) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Proceedings of the ANZMAC 2011 Conference, Perth, Australia In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis EIASM Conference Proceedings Series 233-234 In: The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels 17th International Product Development Management Conference (Murcia, Spain) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product bundling or mental simulation: What is more effective in reducing usage barriers? Brady, Michael K. AMA Educators' Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian Customer confusion and product line size: Implications for product line management. Brady, Michael K. AMA Educators' Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits. Beckmann, Suzanne C. Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg EMAC 2010 (Copenhagen, Denmark) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Customer integration: Antecedents and consequences. Kakouris, Alexandros Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading ECIE 2010 (Athen, Greece) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian Entry Strategies and Product Takeoff. 36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Konferenzveröffentlichung]

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Huber, Frank In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. 36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Konferenzveröffentlichung]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Konferenzveröffentlichung]

Präsentation auf Konferenz

Rupertus, Alexander ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Kalogeraki, Angeliki The role of rating literacy in sharing economy platforms: an abstract. (2025) 2025 AMS Annual Conference, Academy of Marketing Science Annual Conference (Montreal, Canada) [Präsentation auf Konferenz]

Klebeck, Eric ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Blečić, Aleksandar ORCID: 0000-0003-4757-6499 Political ideology and sustainable consumption: a social identity perspective on divergent preferences for sustainable products: an abstract. (2025) 2025 AMS Annual Conference, Academy of Marketing Science Annual Conference (Montreal, Canada) [Präsentation auf Konferenz]

Miedzinski, Lukas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Targeted nudging: leveraging gender differences to enhance sustainable purchase behavior, (A2025-126189). (2025) EMAC 2025, 54th Annual Conference of the European Marketing Academy (Madrid, Spain) [Präsentation auf Konferenz]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Guardian of morality: When AI speaks up against verbally abusive customers. (2024) 2024 AMA Winter Academic Conference (Online) [Präsentation auf Konferenz]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Bstieler, Ludwig Sustainable product innovation: Perceived company motivations and consumer outcomes. (2024) IPDMC 2024 Innovation and Product Development Management ConferenceE (Dublin, Ireland) [Präsentation auf Konferenz]

Klebeck, Eric ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Blečić, Aleksandar ORCID: 0000-0003-4757-6499 In-group heroes and out-group antagonists? The role of social identity and ideology in sustainable consumer behavior. A2024-119703 (2024) Bucharest EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rupertus, Alexander Construal Level Theory and its role in shaping negative affective expectations: An extension from the rosy view phenomenon. A2024-118353 (2024) Bucharest EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Herzig, Kjell ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The double-edged sword of artificial empathy. A2024-119323 (2024) Bucharest EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Klebeck, Eric ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Blečić, Aleksandar ORCID: 0000-0003-4757-6499 In-group heroes and out-group antagonists? The role of social identity and ideology in sustainable consumer behavior. (2024) AMA CBSIG Conference 2024 (Wien, Austria) [Präsentation auf Konferenz]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 AI advocating virtues: When AI-based voice assistants speak up against abusive consumers. (2024) AMA CBSIG Conference 2024 (Wien, Austria) [Präsentation auf Konferenz]

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Construal level theory and its role in shaping negative affective expectations: An extension from the rosy view phenomenon. (2024) AMA CBSIG Conference 2024 (Wien, Austria) [Präsentation auf Konferenz]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Bstieler, Ludwig Consumer persceptions of sustainable product innovations: an abstract. (2024) 2024 AMS Annual Conference, Academy of Marketing Science Annual Conference (Coral Gables, FL) [Präsentation auf Konferenz]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Leveraging member-initiated online communities: The role of brand prominence for generating word-of-mouth. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Social (ir)responsibility of artificial intelligence? Consumer perceptions of AI-induced errors and implications for society. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. (2023) EACR 2023, European Association for Consumer Research (ACR) Conference (Amsterdam, The Netherlands) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers’ hesitant adoption of medical artificial intelligence. Advances in Consumer Research 50 241-242 (2022) Duluth, MN Association for Consumer Research Conference 2022 (Denver, CO) [Präsentation auf Konferenz]

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How we live it and how we remember it: Investigating the role of remembering on customer experience evaluations. (2021) EMAC Doctoral Colloquium 2021 (Online) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Get over it! How a previous decision outcome affects decision-makers inclination towards escalation of commitment. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Trust if it's just – the effects of customer ratings on relationships in platform markets. (2020) EMAC 33rd Doctoral Colloquium (Brussels, Belgium) [Präsentation auf Konferenz]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning problems into opportunities - How companies can leverage customer complaints for new product development. (2019) 26th Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior. (2019) EMAC 32nd Doctoral Colloquium 2019 (Hamburg, Germany) [Präsentation auf Konferenz]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC. (2019) 2019 Marketing Dynamics Conference (College Park, MD) [Präsentation auf Konferenz]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development. (2019) Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 I feel you! How catching on emotions via online customer reviews affects innovation adoption. (2017) 46th EMAC Annual Conference (Groningen, Netherlands) [Präsentation auf Konferenz]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 30th EMAC Doctoral Colloquium (Groningen, The Netherlands) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 2017 PDMA-UNH Innovation Doctoral Consortium (Durham, NH) [Präsentation auf Konferenz]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Processes for business model innovation: Structured or intuitive? (2016) EURAM 2016 Conference (Paris) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Präsentation auf Konferenz]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Präsentation auf Konferenz]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Antecedents of salespersons' market information sharing behavior. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Präsentation auf Konferenz]

Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Causes and consequences of customer confusion. (2010) 32nd INFORMS Marketing Science Conference (Köln, Germany) [Präsentation auf Konferenz]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas New service development - It's not the same at all. (2010) 17th International Product Development Management Conference (Murcia, Spain) [Präsentation auf Konferenz]

Broermann, Barbara ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Strategies for introducing prices for formerly free value-added services. (2010) 32nd INFORMS Marketing Science Conference (Köln) [Präsentation auf Konferenz]

Arbeitspapier

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2024) Mitglieder-initiierte Online-Communities: Chancen für digitales Marketing. IMU Research Insights Mannheim 089 [Arbeitspapier]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Bstieler, Ludwig (2024) Nachhaltige Innovationen: Unternehmensmotivation aus der Perspektive der Kunden. IMU Research Insights Mannheim 092 [Arbeitspapier]

Vorschau

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2023) Die Fehler von Künstlicher Intelligenz und deren Auswirkungen auf den Kunden. IMU Research Insights Mannheim 083 [Arbeitspapier]

Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Barth, Madeline (2023) Der Einfluss des Timing von positiven und negativen Ereignissen im Rahmen von Kundenerlebnissen auf die Bewertung durch Kunden. IMU Research Insights Mannheim 086 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2022) Künstliche Intelligenz im Gesundheitswesen: Kunden­seitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz. IMU Research Insights Mannheim 77 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2022) ,Fear of Missing Out’ (FOMO): Auslöser und Auswirkungen im Mobile Marketing. IMU Research Insights Mannheim 080 [Arbeitspapier]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2022) Off the mark: The influence of AI-induced errors on consumers. Marketing Science Institute Working Paper Series New York, NY Report No. 22-119 1-47 [Arbeitspapier]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2021) Wenn Kunden bewertet werden - Eine empirische Untersuchung der Auswirkungen von Kundenbewertungen in Plattformmärkten. IMU Research Insights Mannheim 074 [Arbeitspapier]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2021) Der Ton macht die Musik: Über die Effektivität eines persönlichen Tons in Mobile Notifications. IMU Research Insights Mannheim 71 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Welle, Markus ; Schuhmacher, Monika C. (2020) Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte. IMU Research Insights Mannheim 065 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2020) Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen. IMU Research Insights Mannheim 068 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2020) Making a first impression as a start-up: Strategies for a successful digital innovation launch. Mannheim Business Research Insights Mannheim 1 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups. IMU Research Insights Mannheim 062 [Arbeitspapier]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) How pricing teams develop effective pricing strategies for new products. IMU Research Insights Mannheim 056 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Borchers, Oliver (2018) Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz. IMU Research Insights Mannheim 059 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Mißling, Katharina ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Innovation in Entwicklungs­märkten: Auswirkungen von Ressourcenrestriktionen auf den Innovations­prozess. IMU Research Insights Mannheim 049 [Arbeitspapier]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. IMU Research Insights Mannheim 042 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. IMU Research Insights Mannheim 039 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Steinmetz, Moritz ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Arbeitspapier]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Steinmetz, Moritz ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Product modularity: Conceptualization, measurement, and consequences. Working Paper Mannheim [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation: Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten: Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden: Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. IMU Research Insights Mannheim 017 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. IMU Research Insights Mannheim 015 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2013) Managing the Product Portfolio for Success. IMU Research Insights Mannheim 013 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. IMU Research Insights Mannheim 004 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Thomsen, Jennifer (2012) Drivers of eWOM Marketing for Successful New Product Launch. IMU Research Insights Mannheim 010 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) The Impact of Externally Directed and Internally Directed Market Launch Management on New Product Success. IMU Research Insights Mannheim 001 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? IMU Research Insights Mannheim 007 [Arbeitspapier]

Bauer, Hans H. ; Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Institut für Marktorientierte Unternehmensführung (2011) Pricing - neueste Erkenntnisse aus der Preisforschung. Marketing Exzellenz Mannheim 002 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Arbeitspapier]

Vorschau

Bauer, Hans H. ; Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Institut für Marktorientierte Unternehmensführung (2010) Sales - neueste Erkenntnisse aus der Vertriebsforschung. Marketing Exzellenz Mannheim 001 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Management Know-how Mannheim M122 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rilling, Thomas (2010) Managers' marketing alliance formation behavior : The role of external factors and managers' personality traits. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Management Know-how Mannheim M116 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Management Know-how Mannheim M109 [Arbeitspapier]

Vorschau

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of customer benefits in business-to-business markets : a cross-cultural comparison. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W084 [Arbeitspapier]

Vorschau