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2019

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. Journal of Product Innovation Management Oxford 36 1 66-86 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Article]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Decision-making authority in innovation development: A dual mediation model. Lam, Son K. AMA Educators' Proceedings 30 ICM-11 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Seizing the moment? Customers’ fear of missing out in mobile marketing. Lam, Son K. AMA Educators' Proceedings 30 CW-25 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]

Böhmer, Franziska ; Barth, Madeline Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. Lam, Son K. AMA Educators' Proceedings 30 CC-64 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Pomering, Alan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. Terblanche, Nic S. WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Conference or workshop publication]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning problems into opportunities - How companies can leverage customer complaints for new product development. (2019) 26th Innovation and Product Development Management Conference (Leicester, UK) [Conference presentation]

Starke, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior. (2019) EMAC 32nd Doctoral Colloquium 2019 (Hamburg, Germany) [Conference presentation]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC. (2019) 2019 Marketing Dynamics Conference (College Park, MD) [Conference presentation]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. tba In: AMS_AC47: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (2019) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Conference or workshop publication]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dory: A temporal neural word embedding for the study of brand association evolution from user-generated-content. 20 In: 41st Annual ISMS Marketing Science Conference 2019 : Technical Session listing (2019) Catonsville, MD INFORMS Marketing Science Conference 2019 (Rome, Italy) [Conference or workshop publication]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development. (2019) Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference (Leicester, UK) [Conference presentation]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 A model for temporal neural word embedding. (2019) EMAC 48th Annual Conference (Hamburg, Germany) [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim. (2019) EMAC 48th Annual Conference (Hamburg, Germany) [Conference presentation]

Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria The effectiveness of specific go-to-market strategies for digital innovation adoption. Session 4.6 In: AMS WMC 22: The 22nd Academy of Marketing Science World Marketing Congress 2019 "Enlightened Marketing in Challenging Times" : Edinburgh, Scotland (2019) Ruston, LA 2019 AMS WMC (Edinburgh, UK) [Conference or workshop publication]

Ehm, Laura ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions. (2019) American Association of Wine Economics 13th Annual Conference (Wien, Austria) [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups. IMU Research Insights Mannheim 062 [Working paper]

Polthier, Andreas You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints. (2019) PDMA Doctoral Consortium 2019 (Champaign, IL) [Conference presentation]

2018

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. Journal of Product Innovation Management Oxford 35 1 106-124 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM Singapur [u.a.] 22 4 [Article]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management Abingdon 61 1 46-57 [Article]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Deep neural language models: The elicitation of brand similarity from customer reviews. 1-7 In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 (2018) Brussels ; Stockholm 47th EMAC Annual Conference (Glasgow, UK) [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Vector space models of brands. Luo, Xueming 98 In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (2018) (Philadelphia, PA) [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Conference or workshop publication]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The dispersion of departmental decision-making authority in innovation development. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) How pricing teams develop effective pricing strategies for new products. IMU Research Insights Mannheim 056 [Working paper]

Homburg, Christian ; Theel, Marcus ; Hohenberg, Sebastian (2018) Marketing Excellence - Strategien zur Erhöhung des Unternehmens­wertes. IMU Research Insights Mannheim 055 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Borchers, Oliver (2018) Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz. IMU Research Insights Mannheim 059 [Working paper]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Conference or workshop publication]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Conference presentation]

2017

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Working paper]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2017) Preisdifferenzierung oder Preiskonsistenz? Zur Akzeptanz von Preisen im Offline- und Online-Vertriebskanal. IMU Research Insights Mannheim 054 [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group. Campbell, Colin L. 429-432 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (2017) Cham 15th Biennial World Marketing Congress (Reims, France) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Article]

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. IMU Research Insights Mannheim 048 [Working paper]

Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Doctoral dissertation]

Herbst, Laura ; Reinartz, Dominik ; Woodside, Arch G. (2017) Redirection theory and antisocial travel behavior : configural antecedents to nascent road-road signaling. Decrop, Alain Consumer behavior in tourism and hospitality research Advances in Culture, Tourism and Hospitality Research Bingley 13 119-139 [Book chapter]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Conference presentation]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Reinartz, Dominik ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 I feel you! How catching on emotions via online customer reviews affects innovation adoption. (2017) 46th EMAC Annual Conference (Groningen, Netherlands) [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Conference presentation]

Herbst, Laura (2017) Business model innovation : a process and performance perspective. Mannheim [Doctoral dissertation]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina Exploring heterogeneity in the BOP consumer market. Robinson, Linda ANZMAC conference proceedings 366 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia (2017) Melbourne, NZ ANZMAC 2017 (Melbourne, NZ) [Conference or workshop publication]

Homburg, Christian ; Kohles, Alexander ; Hohenberg, Sebastian (2017) Der Einfluss von Offshoring der R&D- und der Produktionsfunktion auf den Unternehmens­wert. IMU Research Insights Mannheim 052 [Working paper]

Homburg, Christian ; Vomberg, Arnd (2017) Lohnen sich Online- und Social-Media-Werbung bei Neuprodukteinführungen? IMU Research Insights Mannheim 051 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Mißling, Katharina ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Innovation in Entwicklungs­märkten: Auswirkungen von Ressourcenrestriktionen auf den Innovations­prozess. IMU Research Insights Mannheim 049 [Working paper]

Homburg, Christian ; Weeth, Alexander ; Prigge, Jana-Kristin (2017) Der Einfluss unterschiedlicher Informations­quellen auf prognose­basierte Beurteilungen von Neuprodukteinführungen. IMU Research Insights Mannheim 050 [Working paper]

Barth, Madeline ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 When words hurt - Emotional contagion in a company's Facebook apology. Advances in Consumer Research 45 518-519 (2017) Duluth, MN ACR Annual Conference (San Diego, CA) [Conference or workshop publication]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 30th EMAC Doctoral Colloquium (Groningen, The Netherlands) [Conference presentation]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 2017 PDMA-UNH Innovation Doctoral Consortium (Durham, NH) [Conference presentation]

2016

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. IMU Research Insights Mannheim 039 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. IMU Research Insights Mannheim 042 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management : JPSSM Abingdon 36 1 19-39 [Article]

Feurer, Sven ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Woodside, Arch (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review Bradford ; Bingley 33 3 351-375 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Steinmetz, Moritz ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Working paper]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Doctoral dissertation]

Reinartz, Dominik (2016) Managerial decision-making in the innovation process : a multi-method analysis of project review decisions. Mannheim [Doctoral dissertation]

Deker, Johannes (2016) Collaboration in new product development. Mannheim [Doctoral dissertation]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Conference or workshop publication]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Processes for business model innovation: Structured or intuitive? (2016) EURAM 2016 Conference (Paris) [Conference presentation]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungs­kräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Working paper]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2016) Kunden­rückgewinnung im Business-to-Business Kontext. IMU Research Insights Mannheim 046 [Working paper]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Steinmetz, Moritz ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Product modularity: Conceptualization, measurement, and consequences. Open Access Working Paper Mannheim [Working paper]
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2015

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation: Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Working paper]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Conference or workshop publication]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Salespersons' market intelligence activities in new product development. Michelante, Graziella 173-174 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Article]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Herrmann, Andreas (2015) The role of defaults in preventing innovation rejection. International Journal of Innovation Management : IJIM Singapur [u.a.] 19 02 Nr. 1550023 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Conference presentation]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten: Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Conference presentation]

Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G. (2015) Consuming alone: Broadening Putnam's "Bowling Alone" thesis. Psychology & Marketing New York, NY 32 9 967-976 [Article]

Rauch, Andreas (2015) Knowledge integration across firms' internal and external boundaries in new product development. Mannheim [Doctoral dissertation]

2014

Schuhmacher, Monika C. ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Woodside, Arch (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Article]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review Wiesbaden 23 1 46-52 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden: Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Working paper]

2013

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. IMU Research Insights Mannheim 015 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Article]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2013) Managing the Product Portfolio for Success. IMU Research Insights Mannheim 013 [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC conference proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC conference proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Conference or workshop publication]

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-104 [Book chapter]

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Book chapter]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Antecedents of salespersons' market information sharing behavior. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Conference presentation]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. IMU Research Insights Mannheim 017 [Working paper]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

2012

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Designing the marketing mix when launching a technological radical innovation. Open Access Perks, Helen 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Article]

Hildesheim, Andreas (2012) Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development. Open Access Mannheim [Doctoral dissertation]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven Co-creation in new service development: An experiment. Open Access Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Open Access Kehnel, Annette Erfolg und Werte Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Book chapter]
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Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Open Access Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access Rita, Paulo 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Open Access Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? IMU Research Insights Mannheim 007 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Thomsen, Jennifer (2012) Drivers of eWOM Marketing for Successful New Product Launch. IMU Research Insights Mannheim 010 [Working paper]

Thomsen, Jennifer (2012) The Role of Electronic Word of Mouth Marketing in New Product Launch. Mannheim [Doctoral dissertation]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Conference or workshop publication]

Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? (2012) AMA Winter Educators' Conference (St. Petersburg, Russia) [Conference presentation]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. (2012) EMAC Conference (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. (2012) EMAC Conference (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Designing the marketing mix when launching a technological radical innovation. (2012) International Product Development Management Conference (Manchester, UK) [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. IMU Research Insights Mannheim 004 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) The Impact of Externally Directed and Internally Directed Market Launch Management on New Product Success. IMU Research Insights Mannheim 001 [Working paper]

2011

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? EIASM Conference Proceedings Series 231-232 In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings (2011) Brussels 18th International Product Development Management Conference (Delft, Netherlands) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Educators' Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2011 (San Francisco, CA) [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Article]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Working paper]
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Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Doctoral dissertation]

Hildesheim, Andreas (2011) Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. (2011) AMA Summer Marketing Educators' Conference (San Francisco, Calif.) [Conference presentation]

Schuhmacher, Monika C. Integrating Customers in New Product Development. (2011) 33rd Annual PDMA Conference Research Forum (Anaheim, Calif.) [Conference presentation]

Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? (2011) Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference presentation]

2010

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits. Beckmann, Suzanne C. 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Open Access Management Know-how Mannheim M122 [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rilling, Thomas (2010) Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. Kakouris, Alexandros 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis 233-234 In: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Working paper]
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Buys, Sebastian (2010) Consequences of Product Portfolio Decisions on Consumer Behavior. Mannheim [Doctoral dissertation]

Rilling, Thomas (2010) Marketing Alliances - Formation, Intensity, and Performance Consequences. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Book]

Fitzgerald, Jennifer Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? (2010) AMA Winter Educators' Conference (New Orleans, La.) [Conference presentation]

Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. (2010) AMA Winter Educators' Conference (New Orleans, La.) [Conference presentation]

Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. (2010) 5th European Conference on Innovation and Entrepreneurship (Athens, Greece) [Conference presentation]

Broermann, Barbara ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Strategies for introducing prices for formerly free value-added services. (2010) 32nd INFORMS Marketing Science Conference (Köln) [Conference presentation]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas New service development - It's not the same at all. (2010) 17th International Product Development Management Conference (Murcia, Spain) [Conference presentation]

Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Causes and consequences of customer confusion. (2010) 32nd INFORMS Marketing Science Conference (Köln, Germany) [Conference presentation]

2009

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Book chapter]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, MN [u.a.] 36 783-784 [Article]

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2009) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Open Access Management Know-how Mannheim M116 [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Conference or workshop publication]

Hattula, Stefan Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. (2009) 31st Annual INFORMS Marketing Science Conference (Ann Arbor, Mich.) [Conference presentation]

Schuhmacher, Monika C. Consumer Evaluations of Intelligent Products. (2009) 16th IPDM Conference (Enschede, Netherlands) [Conference presentation]

2008

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. Bauer, Hans H. Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management München 459-472 [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Pramböck, Barbara (2008) Grundlagen des Marketing. Häberle, Siegfried G. Das neue Lexikon der Betriebswirtschaftslehre München [u.a.] 2 808-813 [Book chapter]

Hildesheim, Andreas ; Winkelmann, Sabine Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. Spanjaard, Daniela 1-9 In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat (2008) [Canning Bridge, W.A.] [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Working paper]
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2007

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian Entry Strategies and Product Takeoff. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Huber, Frank In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Conference or workshop publication]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Bayón, Tomás Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag Wiesbaden 77-96 [Book chapter]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Open Access Management Know-how Mannheim M109 [Working paper]
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2006

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]

2005

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of customer benefits in business-to-business markets : a cross-cultural comparison. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W084 [Working paper]
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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison. Journal of International Marketing : JIM East Lansing, Mich. 13 3 1-31 [Article]

2002

Montaguti, Elisa ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Article]

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