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Fakultäten und Einrichtungen (49642)
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B

Blečić, Aleksandar

; Kuester, Sabine

(2024) Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences.

Journal of Consumer Behaviour Chichester tba tba 1-13 [Zeitschriftenartikel]

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 623-626 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline (2023) Der Einfluss des Timing von positiven und negativen Ereignissen im Rahmen von Kundenerlebnissen auf die Bewertung durch Kunden.

IMU Research Insights Mannheim 086 [Arbeitspapier]

Biller, Miriam (2022) Effective design of AI-Based interaction tools in the Company-Customer Interface. Mannheim [Dissertation]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

(2022) Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz.

IMU Research Insights Mannheim 77 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Janda, Sergej von

Chatbot anthropomorphism: A way to trigger perceptions of social presence? Blanchard, Simon ; Epp, Amber ; Mallapragada, Girish AMA Educators' Proceedings 31 34-37 In: 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption (2021) Chicago, IL ; Red Hook, NY 2020 AMA Summer Academic Conference (Online) [Konferenzveröffentlichung]

Barth, Madeline (2021) Mobile marketing : an empirical investigation of consumer perceptions and behaviors. Mannheim [Dissertation]

Blečić, Aleksandar

; Kuester, Sabine

How we live it and how we remember it: Investigating the role of remembering on customer experience evaluations. (2021) EMAC Doctoral Colloquium 2021 (Online) [Präsentation auf Konferenz]

Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

(2021) Der Ton macht die Musik: Über die Effektivität eines persönlichen Tons in Mobile Notifications.

IMU Research Insights Mannheim 71 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Janda, Sergej von

A study on the social presence of anthropomorphized chatbots. Flavián-Blanco, Carlos 46-49 In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020 (2020) Zaragoza AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges (Online) [Konferenzveröffentlichung]

Borchers, Oliver (2020) Mining unstructured data for market insights : a study of representation learning and its value for marketing. Mannheim [Dissertation]

Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

Within touching distances - customers' perceived closeness in mobile marketing. Article 64082 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Janda, Sergej von

(2020) Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen. IMU Research Insights Mannheim 068 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Janda, Sergej von

Perceived social presence of anthropomorphized chatbots. Advances in Consumer Research 48 52-56 (2020) Duluth, MN Association for Consumer Research Conference 2020 (Online) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine

Seizing the moment? Customers’ fear of missing out in mobile marketing. Lam, Son K. AMA Educators' Proceedings 30 CW-25 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Böhmer, Franziska ; Barth, Madeline Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. Lam, Son K. AMA Educators' Proceedings 30 CC-64 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine

Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC. (2019) 2019 Marketing Dynamics Conference (College Park, MD) [Präsentation auf Konferenz]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine

Dory: A temporal neural word embedding for the study of brand association evolution from user-generated-content. 20 In: 41st Annual ISMS Marketing Science Conference 2019 : Technical Session listing (2019) Catonsville, MD INFORMS Marketing Science Conference 2019 (Roma, Italy) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine

; Ringel, Daniel M. A model for temporal neural word embedding. Paper 412 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels 48th EMAC Annual Conference (Hamburg, Germany) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine

Deep neural language models: The elicitation of brand similarity from customer reviews. 1-7 In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 (2018) Brussels ; Stockholm 47th EMAC Annual Conference (Glasgow, UK) [Konferenzveröffentlichung]

Borchers, Oliver ; Kuester, Sabine

Vector space models of brands. Luo, Xueming 98 In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (2018) (Philadelphia, PA) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Präsentation auf Konferenz]

Barth, Madeline ; Konya-Baumbach, Elisa

When words hurt - Emotional contagion in a company's Facebook apology. Advances in Consumer Research 45 518-519 (2017) Duluth, MN ACR Annual Conference (San Diego, CA) [Konferenzveröffentlichung]

Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Dissertation]

Buys, Sebastian (2010) Consequences of product portfolio decisions on consumer behavior. Mannheim [Dissertation]

Broermann, Barbara ; Kuester, Sabine

Strategies for introducing prices for formerly free value-added services. (2010) 32nd INFORMS Marketing Science Conference (Köln) [Präsentation auf Konferenz]

Buys, Sebastian ; Kuester, Sabine

Causes and consequences of customer confusion. (2010) 32nd INFORMS Marketing Science Conference (Köln, Germany) [Präsentation auf Konferenz]

Bauer, Hans H. ; Kuester, Sabine

; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. Bauer, Hans H. Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management München 459-472 [Buchkapitel]

Bauer, Hans H. ; Kuester, Sabine

; Heß, Silke C. ; Huber, Frank In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. 36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Konferenzveröffentlichung]

D

Deker, Johannes (2016) Collaboration in new product development. Mannheim [Dissertation]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Stakeholder configuration for the development of successful radical new services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Deker, Johannes Stakeholder configuration for the development of service innovation output. (2013) 26th EMAC Doctoral Colloquium (Istanbul) [Präsentation auf Konferenz]

E

Ebert, Felix ; Barth, Madeline ; Blečić, Aleksandar

; Woodside, Arch G. Who is happy? Building antecedent configurations identifying happy people across four European countries. Article 64166 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Ehm, Laura ; Janda, Sergej von

; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions. (2019) American Association of Wine Economics 13th Annual Conference (Wien, Austria) [Präsentation auf Konferenz]

F

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2019) How pricing teams develop effective pricing strategies for new products. The Journal of Product Innovation Management Oxford 36 1 66-86 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2018) How pricing teams develop effective pricing strategies for new products. IMU Research Insights Mannheim 056 [Arbeitspapier]

Feurer, Sven ; Konya-Baumbach, Elisa

; Woodside, Arch G. (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review Bradford ; Bingley 33 3 351-375 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

(2015) Divide tariffs and prosper? A focus on the role of need for cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Präsentation auf Konferenz]

Feurer, Sven (2014) Pricing in a new product context : An analysis of consumer perceptions and the organizational decision-making process. Mannheim [Dissertation]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC Conference Proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Präsentation auf Konferenz]

Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction.

Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine

; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Konferenzveröffentlichung]

Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Präsentation auf Konferenz]

H

Homburg, Christian ; Theel, Marcus ; Hohenberg, Sebastian (2018) Marketing Excellence - Strategien zur Erhöhung des Unternehmenswertes. IMU Research Insights Mannheim 055 [Arbeitspapier]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd

(2017) Preisdifferenzierung oder Preiskonsistenz? Zur Akzeptanz von Preisen im Offline- und Online-Vertriebskanal. IMU Research Insights Mannheim 054 [Arbeitspapier]

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. IMU Research Insights Mannheim 048 [Arbeitspapier]

Herbst, Laura ; Reinartz, Dominik ; Woodside, Arch G. (2017) Redirection theory and antisocial travel behavior : configural antecedents to nascent road-road signaling. Decrop, Alain Consumer behavior in tourism and hospitality research Advances in Culture, Tourism and Hospitality Research Bingley 13 119-139 [Buchkapitel]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine

Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Herbst, Laura (2017) Business model innovation : a process and performance perspective. Mannheim [Dissertation]

Homburg, Christian ; Kohles, Alexander ; Hohenberg, Sebastian (2017) Der Einfluss von Offshoring der R&D- und der Produktionsfunktion auf den Unternehmenswert. IMU Research Insights Mannheim 052 [Arbeitspapier]

Homburg, Christian ; Vomberg, Arnd

(2017) Lohnen sich Online- und Social-Media-Werbung bei Neuprodukteinführungen? IMU Research Insights Mannheim 051 [Arbeitspapier]

Homburg, Christian ; Weeth, Alexander ; Prigge, Jana-Kristin (2017) Der Einfluss unterschiedlicher Informationsquellen auf prognosebasierte Beurteilungen von Neuprodukteinführungen. IMU Research Insights Mannheim 050 [Arbeitspapier]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd

(2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Arbeitspapier]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine

Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine

Processes for business model innovation: Structured or intuitive? (2016) EURAM 2016 Conference (Paris) [Präsentation auf Konferenz]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd

(2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Arbeitspapier]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd

(2016) Kundenrückgewinnung im Business-to-Business Kontext. IMU Research Insights Mannheim 046 [Arbeitspapier]

Homburg, Christian ; Kuester, Sabine

; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Buch]

Hildesheim, Andreas (2012) Internal knowledge exploitation - the role of sales force integration in new product development.

Mannheim [Dissertation]

Vorschau

Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? (2012) AMA Winter Educators' Conference (St. Petersburg, Russia) [Präsentation auf Konferenz]

Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? (2011) Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Präsentation auf Konferenz]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] [Buchkapitel]

Homburg, Christian ; Kuester, Sabine

; Krohmer, Harley (2009) Marketing Management : A Contemporary Perspective. London [u.a.] [Buch]

Hattula, Stefan Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. (2009) 31st Annual INFORMS Marketing Science Conference (Ann Arbor, Mich.) [Präsentation auf Konferenz]

Heß, Silke C. (2009) Managing customers' adoption barriers. Mannheim [Dissertation]

Hildesheim, Andreas ; Winkelmann, Sabine Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. Spanjaard, Daniela Australian & New Zealand Marketing Academy Conference (ANZMAC), December 1-3, 2008, Sydney, Australia; conference proceedings 1-9 In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat (2008) [Canning Bridge, W.A.] [Konferenzveröffentlichung]

Homburg, Christian ; Kuester, Sabine

; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Konferenzveröffentlichung]

Homburg, Christian ; Kuester, Sabine

; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of customer benefits in business-to-business markets : a cross-cultural comparison.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W084 [Arbeitspapier]

Vorschau

Homburg, Christian ; Kuester, Sabine

; Beutin, Nikolas ; Menon, Ajay (2005) Determinants of Customer Benefits in Business-to-Business Markets : A Cross-Cultural Comparison. Journal of International Marketing East Lansing, Mich. 13 3 1-31 [Zeitschriftenartikel]

I

Isaac, Mathew ; Konya-Baumbach, Elisa

The modest marketer: Do consumers ever assume that products last longer than marketers claim? (2022) SCP 2022 Annual Conference : Society for Consumer Psychology (Online) [Präsentation auf Konferenz]

Isaac, Mathew ; Konya-Baumbach, Elisa

The modest marketer: Do consumers ever assume that products last longer than marketers claim? Bagchi, Rajesh Advances in Consumer Research 47 656-657 In: ACR North American Conference 2019 (2019) Duluth, MN [u.a.] ACR North American Conference 2019 (Atlanta, GA) [Konferenzveröffentlichung]

J

Janda, Sergej von

; Kuester, Sabine

; Schuhmacher, Monika C. (2021) A configural perspective of BoP innovation capability. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 5, Articel 2150060 [Zeitschriftenartikel]

Janda, Sergej von

; Shainesh, Gangadharan ; Hillebrand, Christina (2021) Studying heterogeneity in the subsistence consumer market: A context-sensitive approach. Journal of International Marketing London [u.a.] 29 1 39-56 [Zeitschriftenartikel]

Janda, Sergej von

; Starke, Sebastian

; Kuester, Sabine

(2021) Wenn Kunden bewertet werden - Eine empirische Untersuchung der Auswirkungen von Kundenbewertungen in Plattformmärkten.

IMU Research Insights Mannheim 074 [Arbeitspapier]

Janda, Sergej von

; Polthier, Andreas ; Kuester, Sabine

(2021) Do they see the signs? Organizational response behavior to customer complaint messages. Journal of Business Research : JBR New York, NY 137 116-127 [Zeitschriftenartikel]

Janda, Sergej von

; Kuester, Sabine

; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. Wu, Shuang 375-376 In: Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference (2020) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Konferenzveröffentlichung]

Janda, Sergej von

; Kuester, Sabine

; Schuhmacher, Monika C. ; Shainesh, Gangadharan (2020) What frugal products are and why they matter: A cross-national multi-method study. Journal of Cleaner Production Amsterdam [u.a.] 246 Article 118977 1-19 [Zeitschriftenartikel]

Janda, Sergej von

; Hertel, Marieke ; Gress, Sören The resources and capabilities for frugal innovation: An exploratory study. Article 58004 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Janda, Sergej von

; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Janda, Sergej von

; Pomering, Alan ; Kuester, Sabine

Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. Terblanche, Nic S. WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Konferenzveröffentlichung]

Janda, Sergej von

; Schuhmacher, Monika C. ; Kuester, Sabine

(2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management Abingdon 61 1 46-57 [Zeitschriftenartikel]

Janda, Sergej von

; Hillebrand, Christina ; Kuester, Sabine

We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Janda, Sergej von

; Kuester, Sabine

; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Janda, Sergej von

; Kuester, Sabine

; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Konferenzveröffentlichung]

Janda, Sergej von

; Kuester, Sabine

; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Arbeitspapier]

Janda, Sergej von

(2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Dissertation]

Janda, Sergej von

; Shainesh, Gangadharan ; Kuester, Sabine

; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Präsentation auf Konferenz]

Janda, Sergej von

; Schuhmacher, Monika C. ; Kuester, Sabine

Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Janda, Sergej von

; Hillebrand, Christina Exploring heterogeneity in the BOP consumer market. Robinson, Linda ANZMAC Conference Proceedings 366 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia (2017) Melbourne, NZ ANZMAC 2017 (Melbourne, NZ) [Konferenzveröffentlichung]

Janda, Sergej von

; Schuhmacher, Monika C. ; Kuester, Sabine

Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Konferenzveröffentlichung]

Janda, Sergej von

; Steinmetz, Moritz ; Kuester, Sabine

(2016) Product modularity: Conceptualization, measurement, and consequences.

Working Paper Mannheim [Arbeitspapier]

Vorschau

Janda, Sergej von

; Schuhmacher, Monika C. ; Kuester, Sabine

How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

K

Kalogeraki, Angeliki ; Kuester, Sabine

; Bstieler, Ludwig Sustainable product innovation: Perceived company motivations and consumer outcomes.

(2024) IPDMC 2024 Innovation and Product Development Management ConferenceE (Dublin, Ireland) [Präsentation auf Konferenz]

Kalogeraki, Angeliki ; Kuester, Sabine

; Janda, Sergej von

(2024) Mitglieder-initiierte Online-Communities: Chancen für digitales Marketing.

IMU Research Insights Mannheim 089 [Arbeitspapier]

Konya-Baumbach, Elisa

; Biller, Miriam ; Janda, Sergej von

(2023) Someone out there? A study on the social presence of anthropomorphized chatbots. Computers in Human Behavior Amsterdam [u.a.] 139 Article 107513 1-18 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

; Biller, Miriam ; Kuester, Sabine

Investigating consumers' hesitant adoption of medical artificial intelligence. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 48-51 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Kalogeraki, Angeliki ; Kuester, Sabine

; Janda, Sergej von

An investigation of member initiated online communities from a marketing perspective: From social capital to brand benefit: An abstract. In: 2023 Academy of Marketing Science Conference - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Kalogeraki, Angeliki ; Kuester, Sabine

; Janda, Sergej von

Leveraging member-initiated online communities: The role of brand prominence for generating word-of-mouth. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa

How do others feel about it? How emotional contagion via customer reviews influences consumer judgments. Proceedings / AMA Winter Academic Conference 33 258-260 In: 2022 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20,Las Vegas, Nevada (2022) Evanston, IL ; Omaha, NE AMA Winter Academic Conference 2022 (Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022)) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa

How do others feel about it? How emotional contagion via customer reviews influences consumer judgments. (2022) SCP 2022 Annual Conference : Society for Consumer Psychology (Online) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa

; Biller, Miriam ; Kuester, Sabine

Investigating consumers’ hesitant adoption of medical artificial intelligence. Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel 99-103 In: AIRSI 2022 : technologies 4.0 in tourism, services & marketing ; conference proceedings, University of Zaragoza, Spain, 11-13 July 2022 (2022) Zaragoza AIRSI2022 (Zaragoza, Spain) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa

; Barth, Madeline ; Kuester, Sabine

(2022) ,Fear of Missing Out’ (FOMO): Auslöser und Auswirkungen im Mobile Marketing.

IMU Research Insights Mannheim 080 [Arbeitspapier]

Konya-Baumbach, Elisa

; Biller, Miriam ; Kuester, Sabine

Investigating consumers’ hesitant adoption of medical artificial intelligence. Advances in Consumer Research 50 241-242 (2022) Duluth, MN Association for Consumer Research Conference 2022 (Denver, CO) [Präsentation auf Konferenz]

Kuester, Sabine

; Welle, Markus ; Schuhmacher, Monika C. (2020) Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte. IMU Research Insights Mannheim 065 [Arbeitspapier]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Kuharev, Victoria (2020) Making a first impression as a start-up: Strategies for a successful digital innovation launch.

Mannheim Business Research Insights Mannheim 1 [Arbeitspapier]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

; Isaac, Mathew The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim. Paper 440 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels EMAC 48th Annual Conference (Hamburg, Germany) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Kuharev, Victoria (2019) Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups. IMU Research Insights Mannheim 062 [Arbeitspapier]

Kuester, Sabine

; Konya-Baumbach, Elisa

; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Zeitschriftenartikel]

Kuester, Sabine

; Borchers, Oliver (2018) Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz. IMU Research Insights Mannheim 059 [Arbeitspapier]

Kuester, Sabine

; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa

; Viehrig, Ryan ; Kuester, Sabine

I feel you! How catching on emotions via online customer reviews affects innovation adoption. (2017) 46th EMAC Annual Conference (Groningen, Netherlands) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa

; Viehrig, Ryan ; Kuester, Sabine

Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Präsentation auf Konferenz]

Kuester, Sabine

; Mißling, Katharina ; Janda, Sergej von

(2017) Innovation in Entwicklungsmärkten: Auswirkungen von Ressourcenrestriktionen auf den Innovationsprozess. IMU Research Insights Mannheim 049 [Arbeitspapier]

Kuester, Sabine

; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. IMU Research Insights Mannheim 039 [Arbeitspapier]

Kuester, Sabine

; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. IMU Research Insights Mannheim 042 [Arbeitspapier]

Kuester, Sabine

; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London 36 1 19-39 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

(2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Zeitschriftenartikel]

Kuester, Sabine

; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Arbeitspapier]

Kuester, Sabine

; Steinmetz, Moritz ; Janda, Sergej von

(2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Arbeitspapier]

Konya-Baumbach, Elisa

(2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Dissertation]

Kuester, Sabine

; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation: Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Arbeitspapier]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]

Kuester, Sabine

; Heß, Silke C. ; Herrmann, Andreas (2015) The role of defaults in preventing innovation rejection. International Journal of Innovation Management : IJIM Singapur [u.a.] 19 02 Nr. 1550023 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Präsentation auf Konferenz]

Kuester, Sabine

; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten: Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Arbeitspapier]

Kuester, Sabine

; Konya-Baumbach, Elisa

; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Arbeitspapier]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Konferenzveröffentlichung]

Kuester, Sabine

; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review Wiesbaden 23 1 46-52 [Zeitschriftenartikel]

Kuester, Sabine

; Konya-Baumbach, Elisa

; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Arbeitspapier]

Kuester, Sabine

; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Arbeitspapier]

Kuester, Sabine

; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden: Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Arbeitspapier]

Kuester, Sabine

; Janda, Sergej von

; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. IMU Research Insights Mannheim 015 [Arbeitspapier]

Kuester, Sabine

; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. The Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Zeitschriftenartikel]

Kuester, Sabine

; Landauer, Nina (2013) Managing the Product Portfolio for Success. IMU Research Insights Mannheim 013 [Arbeitspapier]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Arbeitspapier]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Kuester, Sabine

; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. IMU Research Insights Mannheim 017 [Arbeitspapier]

Kuester, Sabine

; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition.

Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine

; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success?

Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine

(2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo.

Kehnel, Annette Erfolg und Werte Reihe Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Buchkapitel]

Vorschau

Kuester, Sabine

; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness.

Rita, Paulo Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine

; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Zeitschriftenartikel]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? IMU Research Insights Mannheim 007 [Arbeitspapier]

Kuester, Sabine

; Thomsen, Jennifer (2012) Drivers of eWOM Marketing for Successful New Product Launch. IMU Research Insights Mannheim 010 [Arbeitspapier]

Kuester, Sabine

; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. IMU Research Insights Mannheim 004 [Arbeitspapier]

Kuester, Sabine

; Homburg, Christian ; Heß, Silke C. (2012) The Impact of Externally Directed and Internally Directed Market Launch Management on New Product Success. IMU Research Insights Mannheim 001 [Arbeitspapier]

Kuester, Sabine

; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Zeitschriftenartikel]

Kuester, Sabine

; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success?

Proceedings of the ANZMAC 2011 Conference, Perth, Australia In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine

; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product bundling or mental simulation: What is more effective in reducing usage barriers? Brady, Michael K. AMA Educators' Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Kuester, Sabine

; Buys, Sebastian Customer confusion and product line size: Implications for product line management. Brady, Michael K. AMA Educators' Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Konferenzveröffentlichung]

Kuester, Sabine

; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden.

Management Know-how Mannheim M122 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Rilling, Thomas (2010) Managers' marketing alliance formation behavior : The role of external factors and managers' personality traits.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Arbeitspapier]

Vorschau

Kuester, Sabine

; Schuhmacher, Monika C. Customer integration: Antecedents and consequences. Kakouris, Alexandros Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading ECIE 2010 (Athen, Greece) [Konferenzveröffentlichung]

Kuester, Sabine

; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas New service development - It's not the same at all. (2010) 17th International Product Development Management Conference (Murcia, Spain) [Präsentation auf Konferenz]

Kuester, Sabine

; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, MN [u.a.] 36 783-784 [Zeitschriftenartikel]

Kuester, Sabine

; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Arbeitspapier]

Vorschau

Kuester, Sabine

; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance.

Management Know-how Mannheim M116 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Arbeitspapier]

Kuester, Sabine

; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine

; Pramböck, Barbara (2008) Grundlagen des Marketing. Häberle, Siegfried G. Das neue Lexikon der Betriebswirtschaftslehre München [u.a.] 2 808-813 [Buchkapitel]

Kuester, Sabine

; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Arbeitspapier]

Kuester, Sabine

; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Arbeitspapier]

Kuester, Sabine

; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Arbeitspapier]

Vorschau

Kuester, Sabine

; Homburg, Christian Entry Strategies and Product Takeoff. 36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Konferenzveröffentlichung]

Kuester, Sabine

; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Konferenzveröffentlichung]

Kuester, Sabine

; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Bayón, Tomás Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag Wiesbaden 77-96 [Buchkapitel]

Kuester, Sabine

; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie.

Management Know-how Mannheim M109 [Arbeitspapier]

Vorschau

M

Mueller, Alexander

; Kuester, Sabine

; Konya-Baumbach, Elisa

Guardian of morality: When AI speaks up against verbally abusive customers. (2024) 2024 AMA Winter Academic Conference (Online) [Präsentation auf Konferenz]

Mueller, Alexander

(2024) Artificial intelligence and social norms : empirical research on opportunities and challenges for AI in consumer interaction. Mannheim [Dissertation]

Mueller, Alexander

; Kuester, Sabine

; Janda, Sergej von

Social (ir)responsibility of artificial intelligence? Consumer perceptions of AI-induced errors and implications for society. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Mueller, Alexander

; Kuester, Sabine

; Janda, Sergej von

Artificial Intelligence that errs: Repercussions of AI-induced errors on consumers and society: An abstract. In: 2023 Academy of Marketing Science - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Mueller, Alexander

; Kuester, Sabine

; Janda, Sergej von

(2023) Die Fehler von Künstlicher Intelligenz und deren Auswirkungen auf den Kunden.

IMU Research Insights Mannheim 083 [Arbeitspapier]

Mueller, Alexander

; Kuester, Sabine

; Janda, Sergej von

Not so intelligent after all – consumer perceptions of AI-induced errors. Humphreys, Ashlee ; Packard, Grant ; Gielens, Katrijn Proceedings / AMA Winter Academic Conference 33 121-123 In: 2022 AMA Winter Academic Conference: reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20, Las Vegas, Nevada ; proceedings (2022) Evanston, IL ; Omaha, NE AMA Winter Academic Conference 2022 (Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022)) [Konferenzveröffentlichung]

Mueller, Alexander

; Kuester, Sabine

; Janda, Sergej von

(2022) Off the mark: The influence of AI-induced errors on consumers. Marketing Science Institute Working Paper Series New York, NY Report No. 22-119 1-47 [Arbeitspapier]

Mueller, Alexander

; Delbaere, Marjorie When opinion leaders endorse products - What marketers take advantage of and consumers misconceive. Paper 43 In: AMTP 2020 : Association of Marketing Theory and Practice Proceedings 2020 (2020) Statesboro, GA [u.a.] AMTP 2020 (Online) [Konferenzveröffentlichung]

Mueller, Alexander

Opinion leaders as persuasion agents: Integration of persuasion knowledge into the theory of opinion leadership. 1 In: AEJMC 2019 Conference Paper Abstracts : Graduate Student 2019 Abstracts (2019) Toronto, Canada AEJMC 2019 Conference (Toronto, Canada) [Konferenzveröffentlichung]

Montaguti, Elisa ; Kuester, Sabine

; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Zeitschriftenartikel]

P

Polthier, Andreas (2021) Leveraging customer complaints in innovation development: a company-external and a company-internal perspective. Mannheim [Dissertation]

Polthier, Andreas ; Kuester, Sabine

; Janda, Sergej von

The influence of innovative customer complaints on organizational response behavior. Lukas, Bryan AMA Educators' Proceedings 31 PDI-24 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Konferenzveröffentlichung]

Polthier, Andreas ; Kuester, Sabine

; Janda, Sergej von

Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Polthier, Andreas ; Kuester, Sabine

; Janda, Sergej von

Antecedents and consequences of leveraging customer complaints in new product development. Article 62525 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Polthier, Andreas ; Janda, Sergej von

; Kuester, Sabine

Turning problems into opportunities - How companies can leverage customer complaints for new product development. (2019) 26th Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Polthier, Andreas ; Janda, Sergej von

; Kuester, Sabine

Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development. (2019) Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Polthier, Andreas You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints. (2019) PDMA Doctoral Consortium 2019 (Champaign, IL) [Präsentation auf Konferenz]

R

Roppelt, Julia S. ; Dambal, Anirudha A. ; Janda, Sergej von

(2021) Strategic alignment of multinational corporations for frugal innovation – A case study. Agarwal, Nivedita ; Brem, Alexander Frugal innovation and its implementation : leveraging constraints to drive innovations on a global scale Cham, Switzerland 55-82 [Buchkapitel]

Reinartz, Dominik ; Kuester, Sabine

; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Reinartz, Dominik (2016) Managerial decision-making in the innovation process : a multi-method analysis of project review decisions. Mannheim [Dissertation]

Rauch, Andreas ; Kuester, Sabine

Salespersons' market intelligence activities in new product development. Michelante, Graziella 173-174 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine

The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Rauch, Andreas (2015) Knowledge integration across firms' internal and external boundaries in new product development. Mannheim [Dissertation]

Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G. (2015) Consuming alone: Broadening Putnam's "Bowling Alone" thesis. Psychology & Marketing New York, NY 32 9 967-976 [Zeitschriftenartikel]

Rauch, Andreas ; Kuester, Sabine

Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-104 [Buchkapitel]

Rauch, Andreas ; Kuester, Sabine

Antecedents of salespersons' market information sharing behavior. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Reinartz, Dominik Internal Commercialization Processes and Activities. (2013) 26th EMAC Doctoral Colloquium (Istanbul) [Präsentation auf Konferenz]

Rilling, Thomas ; Kuester, Sabine

Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits. Beckmann, Suzanne C. Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg EMAC 2010 (Copenhagen, Denmark) [Konferenzveröffentlichung]

Rilling, Thomas (2010) Marketing alliances - formation, intensity, and performance consequences. Mannheim [Dissertation]

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Buchkapitel]

S

Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine

; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin (2024) Fueling innovation management research: Future directions and five forward-looking paths.

The Journal of Product Innovation Management Oxford 41 5 893-948 [Zeitschriftenartikel]

Starke, Sebastian

; Kuester, Sabine

; Janda, Sergej von

Trust if it’s just: The effects of customer ratings in platform markets. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 806-809 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Konferenzveröffentlichung]

Starke, Sebastian

(2021) Essays in marketing and innovation : empirical investigations of customer ratings and project review decisions. Mannheim [Dissertation]

Starke, Sebastian

; Blečić, Aleksandar

Is symmetric analysis dead now? An introduction to asymmetric analysis using Fuzzy-Set Qualitative Comparative Analysis (fsQCA). (2020) 1. Winter School of PhD Students of the University of Mannheim (Mannheim, Germany) [Präsentation auf Konferenz]

Starke, Sebastian

; Janda, Sergej von

; Kuester, Sabine

From being a rater to being rated: The effects of customer ratings in platform markets. Russell-Bennett, Rebekah 398-400 In: 11th SERVSIG 2020 : High tech and high touch: The future of human service, Brisbane, Australia, 2020, 9-12 July : book of abstracts (2020) Brisbane, Australia 11th SERVSIG 2020 (conference canceled) (Brisbane, Australia) [Konferenzveröffentlichung]

Starke, Sebastian

; Janda, Sergej von

; Kuester, Sabine

Don’t shoot the messenger! The effects of customer ratings on relationships in platform markets. Article 63902 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Starke, Sebastian

; Janda, Sergej von

; Kuester, Sabine

Trust if it's just – the effects of customer ratings on relationships in platform markets. (2020) EMAC 33rd Doctoral Colloquium (Brussels, Belgium) [Präsentation auf Konferenz]

Starke, Sebastian

; Kuester, Sabine

; Janda, Sergej von

From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior. (2019) EMAC 32nd Doctoral Colloquium 2019 (Hamburg, Germany) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Konya-Baumbach, Elisa

; Kuester, Sabine

; Kuharev, Victoria The effectiveness of specific go-to-market strategies for digital innovation adoption: An abstract. Pantoja, Felipe ; Wu, Shuang ; Krey, Nina 281-282 In: Enlightened Marketing in Challenging Times : proceedings of the 2019 AMS World Marketing Congress (WMC) (2019) Cham 2019 AMS WMC (Edinburgh, UK) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. The Journal of Product Innovation Management Oxford 35 1 106-124 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine

; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM Singapur [u.a.] 22 4 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine

; Flötotto, Dorothee Idea competitions in new service development: Co-creation with a certain consumer group. Campbell, Colin L. 429-432 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (2017) Cham 15th Biennial World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine

Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine

Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Janda, Sergej von

; Woodside, Arch G. (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine

; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique Proceedings of the 2014 EMAC Conference 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC Conference Proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Buchkapitel]

Schuhmacher, Monika C. ; Kuester, Sabine

Communication when pricing alignable and nonalignable value-added services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine

The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine

; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine

Designing the marketing mix when launching a technological radical innovation.

Perks, Helen Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation" 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine

(2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine

; Feurer, Sven Co-creation in new service development: An experiment.

Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine

; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation.

Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. (2012) EMAC Conference (Lisboa, Portugal) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. (2012) EMAC Conference (Lisboa, Portugal) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Designing the marketing mix when launching a technological radical innovation. (2012) International Product Development Management Conference (Manchester, UK) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine

; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? EIASM Conference Proceedings Series 231-232 In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings (2011) Brussels 18th International Product Development Management Conference (Delft, Netherlands) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? Campbell, Colin L. 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] AMS 2011 World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine

; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Educators' Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2011 (San Francisco, CA) [Konferenzveröffentlichung]

Schuhmacher, Monika C. Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. (2011) AMA Summer Marketing Educators' Conference (San Francisco, Calif.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Integrating Customers in New Product Development. (2011) 33rd Annual PDMA Conference Research Forum (Anaheim, Calif.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine

Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis EIASM Conference Proceedings Series 233-234 In: The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels 17th International Product Development Management Conference (Murcia, Spain) [Konferenzveröffentlichung]

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Dissertation]

Schuhmacher, Monika C. Consumer Evaluations of Intelligent Products. (2009) 16th IPDM Conference (Enschede, Netherlands) [Präsentation auf Konferenz]

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Thomsen, Jennifer (2012) The role of electronic word of mouth marketing in new product launch. Mannheim [Dissertation]

W

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. (2021) Who should wear the pants? An empirical investigation of functional decision-making authority in innovation development. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 2 , Article 2150019 1-28 [Zeitschriftenartikel]

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. Get over it! How a previous decision outcome affects decision-makers inclination towards escalation of commitment. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. Decision-making authority in innovation development: A dual mediation model. Lam, Son K. AMA Educators' Proceedings 30 ICM-11 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Welle, Markus (2019) Decision-making in innovation development: An organizational and an individual perspective. Mannheim [Dissertation]

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. The dispersion of departmental decision-making authority in innovation development. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 30th EMAC Doctoral Colloquium (Groningen, The Netherlands) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine

; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 2017 PDMA-UNH Innovation Doctoral Consortium (Durham, NH) [Präsentation auf Konferenz]

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