A
B
Bornemann, Torsten ; Köstlin, Hanna
"Good" Design - A Universal Competitive Advantage?
Srinivasan, Raji
AMA Educators' Proceedings
22
281
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Red Hook, NY
[Conference or workshop publication]
|
|
C
D
E
F
G
H
Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina
Digital business capability and its effect on firm performance.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Conference or workshop publication]
|
|
Homburg, Christian ; Riedel, Kai
(2018)
Den Kunden im Fokus.
Personalwirtschaft
Neuwied
45
5
23-25
[Article]
|
|
Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina
A grounded theory of customer experience management.
Hamilton, Rebecca W.
AMA Educators' Proceedings
25
198-199
In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
(2015)
Red Hook, NY
[Conference or workshop publication]
|
|
Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina
How Music Touches: Investigating the Influence of Sounds on Haptics.
Hunter, Gary
AMA Educators' Proceedings
25
C-80
In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Red Hook, NY
[Conference or workshop publication]
|
|
Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver
(2012)
What Drives Key Informant Accuracy?
Journal of Marketing Research : JMR
Chicago, Ill.
49
4
594-608
[Article]
|
|
Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
257-258
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
(2012)
Red Hook, NY
[Conference or workshop publication]
|
|
Homburg, Christian ; Allmann, Jan ; Totzek, Dirk
The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships.
Noble, Stephanie M.
AMA Educators' Proceedings
22
549-550
In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators' Conference 2011
(San Francisco, CA)
[Conference or workshop publication]
|
|
Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
222
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2011)
Ruston, LA ; Cham
AMS 40th Anniversary Conference 2011
(Coral Gables, Fla.)
[Conference or workshop publication]
|
|
Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan
Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty.
Srinivasan, Raji
AMA Educators' Proceedings
22
130-131
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference
(St. Petersburg, FL)
[Conference or workshop publication]
|
|
Homburg, Christian ; Kühnl, Christina
Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development.
Iyer, Easwar
AMA Educators' Proceedings
21
186
In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, Mass.)
[Conference or workshop publication]
|
|
Homburg, Christian ; Herrmann, Andreas ; Pflesser, Christian ; Klarmann, Martin
(2008)
Methoden der Datenanalyse im Überblick.
Herrmann, Andreas
Handbuch Marktforschung
Wiesbaden
151-173
[Book chapter]
|
|
Herrmann, Andreas ; Klarmann, Martin ; Pflesser, Christian
(2008)
Konfirmatorische Faktorenanalyse.
Herrmann, Andreas
Handbuch Marktforschung
Wiesbaden
271-303
[Book chapter]
|
|
Homburg, Christian ; Jensen, Ove
(2007)
Internationale Marktorientierte Unternehmensführung.
Bruhn, Manfred
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 70. Geburtstag
Wiesbaden
63-82
[Book chapter]
|
|
Homburg, Christian ; Krohmer, Harley
(2007)
Marketing.
Köhler, Richard
Handwörterbuch der Betriebswirtschaft
Enzyklopädie der Betriebswirtschaftslehre
Stuttgart
1
1118-1129
[Book chapter]
|
|
Homburg, Christian
Horizontalisierung.
Lips, Peter
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007 / GEM, Gesellschaft zur Erforschung des Markenswesens e.V.
137-152
In: Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
(2007)
Berlin
[Conference or workshop publication]
|
|
Homburg, Christian
(2004)
Absatzorganisation.
Schreyögg, Georg
Handwörterbuch Unternehmensführung und Organisation
Enzyklopädie der Betriebswirtschaftslehre
Stuttgart
2
1-11
[Book chapter]
|
|
Homburg, Christian ; Richter, Markus
(2002)
Die Analyse von Kostenproblemen.
Kostenmanagement - Wertsteigerung durch systematische Kostensteuerung
Stuttgart
59-76
[Book chapter]
|
|
Homburg, Christian ; Schneider, Jürgen
(2001)
Industriegütermarketing.
Branchenspezifisches Marketing, Grundlagen - Besonderheiten - Gemeinsamkeiten
Wiesbaden
589-613
[Book chapter]
|
|
Homburg, Christian
(2000)
Der Stein der Weisen.
Horizont : Zeitung für Marketing, Werbung und Medien
Frankfurt a. M.
2000
26
16
[Article]
|
|
Homburg, Christian ; Koschate, Nicole
(2000)
Kundenzufriedenheit und Kundenbindung.
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Wiesbaden
788-810
[Book chapter]
|
|
Homburg, Christian ; Hippen, Frank ; Beutin, Nikolas
(1998)
Dienstleistungen im Bündel.
Office Management : OM
Düsseldorf
46
8
36-37
[Article]
|
|
|